What CurrentTV Knows About Viewers
Date: Thursday, April 24
Time: 10:15 - 10:25AM
Location: Ballroom - 3rd Level
Track: Keynote
Tags Novice, KEYNOTE
Presented by Ofer Shaked (Current TV). Keynote
Comments
I could have really done without the waterboarding clip. I wasn't clear on what the point was of this piece.
The presentation was shocking at some occasion. I understand illustrations, but in a 10 min pitch, that's probably just designed to shock.
I agree waterboarding is hard to view, but this demonstrates just how different the target audience differs from expectations. How many marketing folks would figure that would be in the top 10. I would have used a little more around the user supplied content as that seemed to be a big winner for them. It was rushed.
It would have been better to relate their results to the demographics of who rated them that way. Do we have a bunch of teens who buy handguns with their lunch money and designing plans to destroy their highschool telling them that waterboarding is cool? Interesting. Scary. Certainly not what I believe my demographic would watch.
PS: Anyone notice that it says "Post this review anonymously" and when you click review, it slaps your name up? I don't care but certainly misleading!
Some scenes were very tough to look at... The waterboarding part, those orange suits, was it Guantanamo? Certainly the ugliest part of Internet (and humans...)... Quite difficult not to make a moral judgment call on this...
The most authentic thus far of the "X knows" series. He was sharing what they've learned instead of selling us on how important his service is. I appreciated it.
I have to say I *love* Current TV and watch it regularly (unlike any other TV program ever). I thought Mr. Shaked's numbers were very interesting, but I agree with the other reviewers that his choices of programming to highlight were tough to take. And as a viewer who wants the entire world to watch Current TV, I felt he didn't transmit its marvelousness and innovativeness.
Generally uninspiring and uninformative, and interesting only in that it was nearly obscene. He seemed unprepared -- he could have provided a lot more context.
It may be an interesting (albeit sad) fact that shocking content shapes the top ten. Mentioning this seems sufficient, I had no need to be watching this for as long as it has been shown. I would never choose to watch something like this and consider it inappropriate that a large, unassuming, audience was exposed to this without a warning.
Interesting, but please don't make folks have to watch that waterboarding clip again unless they choose to. Already disturbed enough by what is happening in our government around torture and this method, didn't need to see it...
If this is the real world then how can everyone else exude so much optomism about anything 2.0???
What was the point of shocking people with those way too long and terrible video clips? A 3 second version of those would have done the trick, too.
horrible choice of content to show -- i agree with another review here - what was the point? it didn't show the abilities/coolness of current tv -- just had shock value which distracted from any real value.
Great idea, this true liberalization of media .... It's just a matter of time there will be no program lineups - well.. we'll make our own, based on our own preferences.. Also - - each one of us will have our own television channel right ? we'll be producers and starts of our own shows.
Hmmm, racisim, terror, and torture. Kind of a sad outlook on what people want to see and interact with. Is that really that the majority of people want to watch that, or does it just reflect that these are things a smaller number of people are very passionate about and therefore take the time to talk about? "If I fill out a comment card, I am either very happy or very angry".