Customer Service is the New Marketing
Track: Strategy and Business Models
Tags Intermediate, Strategy and Business Models
Presented by Lane Becker (Get Satisfaction), Thor Muller (Get Satisfaction). This presentation explores how innovative businesses are becoming more transparent with their audience and suggests an overall framework that both online and offline companies can use to start having a real conversation with their customers.
Comments
Agreed. They were a great team and the casual, conversational tone of their presentation came off as them really knowing their subject.
GREAT STUFF - loved this session. Got a lot out of it and Thor and Lane were hilarious and presented so well together. Wonderful slides, fantastic story/flow throughout, and terrific use of real-world examples to illustrate their points. One of the best sessions at the event.