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Creating and Engaging Virtual World Communities

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3.50 (12 votes)
Craig Sherman:
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3.44 (9 votes)
Geoff Yang:
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3.56 (9 votes)
Reuben Steiger:
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3.50 (8 votes)
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Speaker(s): Craig Sherman, Geoff Yang, Reuben Steiger
Date: Wednesday, April 23
Time: 2:40 - 3:30PM
Location: 2009

Track: Marketing and Community
Tags Intermediate, Marketing and Community

Presented by Geoff Yang (Redpoint Ventures), Craig Sherman (Gaia Online), Reuben Steiger (Millions of Us). This panel explores the challenges of engaging Virtual World users by enabling dialogue, balancing programmed entertainment with user-generated content, and maintaining a sense of user ownership.

Comments

I was somewhat disappointed with this session. It felt very passive, with too much description of the VWs operated by two of the panelists and not enough engagement with the issues involved. I would like to have seen a much more critical approach to the problems that many VWs are facing as they begin to attempt to scale.

 

Was ok, and there were some interesting points made about viability of VWs and their future revenue models, but there wasn't much that was really new. Reuben wasn't particularly likable and seemed a bit disdainful of Daniel James.

 

I found this surprisingly good. I wasn't expecting much that would be relevant for my producing job, but actually was able to walk away with some ideas. Inspiring.