Living with the Internet: Experiencing the Digital Revolution from a Latino Perspective
Track: Strategy and Business Models
Tags Expert, Strategy and Business Models
Presented by Fernando Madeira (Terra). There is a new revolution in Latin America. The region is emerging as a bellwether player for internet trends. See how the Latinos are creating a new media environment and reshaping the society.
Comments
The data shown was very interesting. Sadly it shows that Latin America is not an appealing market for e - business. Even though the technology is implemented at different levels all around Latin America. The lack of population and the economic differences make the market very difficult.
I still believe that Latin America is growing and many people have business ideas that aim Latino markets and abroad.
I want to thank Fernando for this insight to the Latin American market.
I very much enjoyed when someone in the audience asked Madeiro: "so you basicly run your business like a sweatshop?" and he said: yes.
I very much enjoyed this session.