Maximizing Ad Revenue Through Format Optimization
Track: Strategy and Business Models
Tags Novice, Strategy and Business Models
Presented by Paul Edmondson (YieldBuild). This session describes how advertising revenue can be maximized on difficult to monetize sites, like social networks, through subtle change to text ad format: color, size, placement, etc.
Comments
Good stuff.. the room was packed and everyone was taking notes - where are they now to get this reviewed :)
This was good stuff. Always good to get more data on what ad sizes, formats, placements, etc. works best.