Cross-Cultural User-Experience Design
Track: Design and User Experience
Tags Novice, Design and User Experience, Workshop
Presented by Aaron Marcus (Aaron Marcus and Associates, Inc. (AM+A)). User interfaces for Web 2.0, whether on desktop or mobile platforms, reach across culturally diverse user communities, sometimes within a single country/language group, and certainly across the globe. If user interfaces are to be usable, useful, and appealing to such a wide range of users, if social networks are to produce the hoped for communities and revenues,
Comments
The material presented was solid ane very useful. I would have liked for the presenter to engage us further.
Was happy that he eventually began showing examples of sites that were built after 1996... seems odd to talk about usability and frontpage in the same breath. Regardless, was fairly engaging and informative. I loved Aaron's hat.
I enjoyed this one for about an hour and a half. It was more of a sociology lecture than a Web 2.0 workshop. It was very interesting and well-presented in a professorial kind of way but about 90 mins of a lecture was about all I could handle. While I think the principles that Mr. Marcus was talking about apply regardless of whether it's Web 2.0 or Web 1.0, I agree with Jevan above that there was something rather anachronistic about it - at least while I was attending. I'm glad to hear he finally got to some more current examples later.
The boom of the Internet has changed the audience for your website to a culturally diverse, global one. Aaron Marcus briefly explained the basic metrics of usability and then went through the cultural metrics and how they impact your web design. Was a very thorough and interesting talk with very good examples. Would loved to have seen a walk-through for a fake company and what they should take into account in different cultures for their websites. Overall a very solid talk.