Community Building: Good, Bad, and Ugly
Review this session
3.34 (32 votes)
4.05 (19 votes)
4.10 (20 votes)
3.68 (19 votes)
3.89 (19 votes)
Date: Wednesday, April 23
Time: 8:30 - 9:20AM
Location: 2009
Track: Marketing and Community
Tags Novice, Marketing and Community
Presented by Dawn Foster (Jive Software), Jeremiah Owyang (Forrester Research), Bob Duffy (Intel), Kellie Parker (PC World & Macworld). A great community requires considerable forethought, attention to technology, and a dose of know-how to manage the unruly.
Comments
I was expecting more concrete examples via a presentation format, that being said I do think that that the speakers provided valuable insights and that it was well moderated and well paced.
This was painfully slow and awkward out of the gate. I am beginning to learn my lesson on panel sessions: They seem to be the weakest form of session. It seems like the panelists just show up and haven't thought about the topic at all. Is it the moderator's job to keep these things interesting?
I thought the panel was very knowledgeable and that Jeremiah did a great job moderating it. I walked away with an idea of some of the issues faced by community managers and some tips for building a successful community.
I thoroughly enjoyed this session, even if at some level it was relatively basic. Really appreciated the instant-feedback of twitter and Jeremiah's on-the-fly switch to audience Q&A. One complaint is I asked a question on RoamAbout and it wasn't addressed; don't think that they were looking at it.
I did get a couple good tips from this panel, but I was hoping for a much more in-depth talk about how to build a community from nothing. Jeremiah was a good moderator.
I thought the panelists were good, although it was sort of basic. Seemed like they glossed over the legal / privacy issues, which I know many companies wrestle with. They said simpy "get your legal team involved," but didn't explain it further. A good session, generally.
Pretty good session, got some good tips about what to do (and more importantly, what NOT to do) in the land of communities...
Where in the description did it say this was a talking panel? I was hoping for real world examples, maybe presentation on a case study? The speakers know their topic, but my impression is that the panel didn't know how to go about putting an informative session together. They just keep talking about what they do in their job - we could have got that in 5 minutes talking to them in the hall.