Failing Fast: Get Your App Out of the Lab and into the Arena
Review this session
2.88 (16 votes)
2.58 (12 votes)
3.50 (12 votes)
3.31 (13 votes)
2.75 (12 votes)
3.17 (12 votes)
Date: Wednesday, April 23
Time: 10:50 - 11:40AM
Location: 2010
Track: Strategy and Business Models
Tags Intermediate, Strategy and Business Models
Presented by Tony Hillerson (EffectiveUI), Alan Lewis (eBay), Randy Reiland (Discovery Health), Ryan Stewart (Adobe Systems), Scott Green (Google Inc. ). As demand for innovative and custom software applications/solutions increases, so does the challenge for businesses to understand how an iterative development process should work, as well as how critical user testing and feedback is to the success and adoption of their product or service.
Comments
I forgot to mention: To add insult to injury, either the sound was set up poorly or the panel members weren't using the microphones properly. I think it was a bit of both.
I felt that in many of the cases, Scott Green did not answer hardly any questions, and when he did they were quick, succinct answers. Part of being on a panel is to share information, and I felt that he was not willing to do that. He should not have been part of the panel.
I did not like any of the panel sessions and this one in particular. I don't think panel sessions are what people come to this conference to see/hear.
The first few minutes were just horrible so I left. It appeared as if there was no preparation on the part of the moderator (Tony Hillerson). To be fair, I suppose this session got better after I left, but this conference costs too much money to sit through something that starts so poorly. I felt the need to salvage those 50 minutes in another session.