Social Data: Collecting, Mining, and Using it in Your Applications
Presented by Toby Segaran (Metaweb). Huge sets of data are generated every day by people using online applications and many techniques for analyzing and interpreting these datasets exist, making it possible to use this data to draw new conclusions, build predictive models, and make web applications smarter.
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This has been one of the top presentations I've seen in the conference.
It really showed how importance data is and the amazing things you can do with when you start to analyze it.
A must for any data centric organization...
My complaint is the same that I have for the book. A good enough overview of basic algorithms, but a distinct lack of interesting applications or any coverage of which attributes to analyze to return valuable insights.
As someone with a computer engineering degree, I didn't see anything new in this session (I did leave halfway through) - the data mining techniques seem to be pretty basic CS filtering/sorting methods.