Free Traffic: SEO/SMO 101 (Search Engine & Social Media Optimization)
Presented by Stephan Spencer (Netconcepts), Muhammad Saleem (Advantage Consulting Services (ACS)). This workshop will cover the fundamentals of search engine optimization (SEO) and social media optimization (SMO). The workshop will focus on how to acquire unpaid (aka "organic") web site visitors from search engines like Google & Yahoo, as well as from social networking & social media sites like Digg, MySpace, Facebook, & YouTube.





































































Could have used more examples, and fewer broad, abstract recommendations.