Beyond Google, Wikipedia, and Amazon: A Practicum on How Traditional Businesses Can Lead, Compete and Win on the Social Web
Companies wanting to be successful on the social web will be listening to their customers in ways they never imagined and every operating group within an enterprise will see its business rules significantly change as we move deeper into the networked economy. The speakers draw on their real-world experiences to highlight the successes and failures of traditional businesses that are trying to getting right.
comments
I enjoyed the presentation and given the response to other product management and enterprise discussions there is a real need for more.
12:11PM Sat Apr 26, 2008
Smart presenters, although this could have been even more edgy. The examples echoed a lot of what various media outlets have already been saying during the past year.
09:09AM Mon Apr 28, 2008
Very very good, with lots of good examples and advice. Should have been in a bigger room - standing room only!!!