The Changing Landscape of Affiliate Marketing: Bloggers, Social Media, and Online Merchants
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Speaker(s):
Marc Levin, Stephanie Agresta, Cam Balzer, Lisa Picarille, Sam Harrelson
Date: Wednesday, April 23
Time: 8:30 - 9:20AM
Location: 2022
Date: Wednesday, April 23
Time: 8:30 - 9:20AM
Location: 2022
Track: Strategy and Business Models
Tags Novice, Strategy and Business Models
Affiliate marketing is a proven way to monetize online content, and emerging publishers know it’s important to maximize relationships with merchants. Merchants also derive value from the growth of the blogosphere and social media.
Experts in affiliate marketing (representing the publisher, merchant, and affiliate network perspectives) will explore how these new publishing paradigms use existing affiliate models, and further enhance strategies for monetization of blog and social media content.
Comments
I don't think this succeeded in a panel format. There really weren't any valuable take-aways from this session.
Panel clearly very knowledgeable but discussion very focussed on advertisers. Would have been better with a balance between advertisers and publishers i.e. picking the best Affiliate Scheme for your blog/site. Examples of good affiliate marketeer practices. How to push your programs to your readership etc.
No "strategies for monetization of blog and social media content."
Also Panel generally all agreed - No real debate!