Web 2.0 Expo

Short Attention Span Theater: The Birth of Microblogging & Micromedia


1:30 - 2:20PM on Wednesday, April 23 in 2010

Presented by Gregarious Narain (Blue Whale Labs), Jeremiah Owyang (Forrester Research). Over the past five years, blogging has gone from "fringe geeky media channel" to mainstream usage and acceptance. While blogging itself is now commonplace, other new forms of personal publishing and lightweight communication are emerging and exploding. Join us for a deep dive into personal publishing, microblogging, and micromedia.



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4.14 (21 votes)
Gregarious Narain:
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4.18 (17 votes)
Jeremiah Owyang:
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4.22 (18 votes)
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Probably the most fun session so far.

Very interactive. Plenty of humor. It was like being at the water cooler.

02:27PM Wed Apr 23, 2008


I loved being able to use twitter whille learning more about it. Presenters were prepared with the business applications of microblogging and types of tools to accompany the microblogging product. reading on-screen audience tweets was fun and educational to see how it is used and the types of things people are willing to microblog about.

03:11PM Wed Apr 23, 2008


I loved the tweets poping up on the screen... made the session really fun. I also liked the idea that microblogging is something you just need to experience and cannot be 'explainded' : you either get it or you don't ,

11:25AM Thu Apr 24, 2008


This session was great. Super informative, and I loved the format with the tweets on screen.

11:32AM Thu Apr 24, 2008


The tweets on the screen helped guide the discussion and were also entertaining. I wish more sessions had this setup.

11:55AM Fri Apr 25, 2008


Very informative, but the tweets on the screen were a bit distracting and I think I missed some important discussion because I was reading (and laughing) at them. All in all, it was entertaining and informative.

09:33AM Sun Apr 27, 2008


loved the twitter interaction which was great fun and really excellent way to interact with most of the audience without requiring microphone time -- i wish more of the sessions had that feature. i thought the session should've been titled "the birth of twitter" since other microblogging apps/sites were given micro-attention.

08:22PM Sun Apr 27, 2008


"I get it, but I don't get it"- an audience comment I most identified with. It was very distracting to have the live tweets up on the screen - while funny, way too chaotic. Much more effective in other sessions where the moderator fielded the live tweets to include audience participation, but maintain coherent stream of thought.

12:58PM Mon Apr 28, 2008


Loved the tweets but was hoping they would cover other platforms and the next trend.

08:19AM Wed Apr 30, 2008