Design Learnings from Viral Applications
Presented by Jia Shen (RockYou). Participants will learn best practices and hear case studies on how to design and distribute engaging viral applications on the social web.
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This session highlighted some pretty useful metrics for determining your Facebook app's efficacy and included some good tips on app development workflow. Facebook is an exciting landscape, and RockYou has done an excellent job of engaging its users. So it was nice to get an inside scoop on how they approach the space.
Very, very good presentation from a gentleman who obviously is pretty sharp. It was great to hear about Rockyou's key principles (metrics should drive decision, build fast and launch asap, etc.)
A very useful and well presented session. Jia shared lots of metrics with the audience and some great tips on where to focus your efforts in viral tuning
This was much better than his first presentation. I enjoyed learning about the metrics and methodology for creating and maintaining a great viral app.
20-30 releases/day? Insane - but some great lessons for rapid strat-up launch...
I was getting a bit frustrated because Jia spoke a it too fast and too mumbled, making it hard to follow at times. I would not have cared so much had the content not been really terrific.
Felt that this session was quite useful, especially describing RockYou's examples of how they dealt with marketing and finding user saturation and critical mass issues.