Alex Nesbitt
About: I publish Digital Podcast where I evangelize new media and marketing innovation, with a focus on digital media, social media, social networks, social analytics and influencer marketing.
I help companies with strategy, operational effectiveness and the new economics of media. I am in the market for consulting and employment opportunities
You can contact me at alex (at) digitalpodcast (dot) com
Twitter Stream:
follow on twitterBlog Posts
Downloadable Media Widgets - A New Tool for Advertisers and Podcasters
--I spoke with Susan Bratton, CEO of Personal Life Media, the other day and Susan told me about an exciting new widget that they are launching. Norma...
How Much Do Internet Video Producers Make?
--TubeMogul, a interesting company that helps you distribute videos around the web, recently asked that question to 11,919 video producers and 1,119 ...
Social Media: Strategies in Content and Commerce
--I spent yesterday at NATPE's LATV Festival enjoying some interesting discussions and presentations from the Digital Day. This report is a synopsis ...
Crowdsourcing: The Killer Development Tool
--I spent yesterday at NATPE's LATV Festival enjoying some interesting discussions and presentations from the Digital Day. This report is a synops...
Want Engagement? Two Technologies That May Redefine Interactive Media
--If you follow digital media, you’ve heard a lot about the importance of audience engagement. But most engagement conversations focus on audience i...
Want Engagement? Two Technologies That May Redefine Interactive Media
--If you follow digital media, you’ve heard a lot about the importance of audience engagement. But most engagement conversations focus on audience i...
Digital Podcast 52: Everyone Can Be a Star
--In Digital Podcast 52, Andrew interviews Jonathan Strietzel, Co-founder and Chief Creative Officer of Big Stage, whose breakthrough technology allo...
Digital Podcast 52: Everyone Can Be a Star
--In Digital Podcast 52, Andrew interviews Jonathan Strietzel, Co-founder and Chief Creative Officer of Big Stage, whose breakthrough technology allo...
Digital Podcast 51: Bringing Personalities to Life Virtually
--In Digital Podcast 51, Andrew interviews Peter Hodge, CEO of Virsona, about Virsona’s new artificial intelligence technology that can bring any pe...
Digital Podcast 51: Bringing Personalities to Life Virtually
--In Digital Podcast 51, Andrew interviews Peter Hodge, CEO of Virsona, about Virsonarsquo;s new artificial intelligence technology that can bring an...
Best Practice Review: Revision3
--Revision3 is a new media company that describes itself as a "TV network for the web". They publish technology related video shows such as Diggnati...
Best Practice Review: Revision3
--Revision3 is a new media company that describes itself as a "TV network for the web". They publish technology related video shows such as ...
Best Practices in Podcasting
--One of the key factors in turning podcasting into a real business is effective execution of best practices in content creation, marketing, distribu...
Best Practices in Podcasting
--One of the key factors in turning podcasting into a real business is effective execution of best practices in content creation, marketing, distribu...
Digital Podcast 49: Automating the Digital Supply Chain
--In Digital Podcast 49, we interview Richard Cottrell, Chief Executive Officer of Accenture's newly formed Digital Media Services business about aut...
Digital Podcast 49: Automating the Digital Supply Chain
--In Digital Podcast 49, we interview Richard Cottrell, Chief Executive Officer of Accenture's newly formed Digital Media Services business about aut...
The Podcast Consumer in 2008
--Edison Media Research has released a new study the podcast consumer. The study has lots of interesting information that I think reinforces the imp...
The Podcast Consumer in 2008
--Edison Media Research has released a new study the podcast consumer. The study has lots of interesting information that I think reinforces the imp...
Realizing Podcasting’s Potential - The Market Beyond the Pod
--Podcasting 1.0 has been the age of iTunes and iPods. The original software clients that were built in late 2004 and early 2005 were designed to ...
Realizing Podcasting’s Potential - The Market Beyond the Pod
--Podcasting 1.0 has been the age of iTunes and iPods. The original software clients that were built in late 2004 and early 2005 were designed to ...
Is Hollywood Killing the Game Industry?
--There's a love-hate relationship between Hollywood and gaming, and tremendous friction around licensed properties and what they mean for the gaming...
Is Hollywood Killing the Game Industry?
--There's a love-hate relationship between Hollywood and gaming, and tremendous friction around licensed properties and what they mean for the gaming...
The Challenges and Opportunities for Brands and Games
--In this panel, the experts are focusing on advertising challenges and opportunities in games. They discuss what works and what doesn't for in game ...
The Challenges and Opportunities for Brands and Games
--In this panel, the experts are focusing on advertising challenges and opportunities in games. They discuss what works and what doesn't for in game ...
How Will Mobile Games Break Out?
--We continue our live blogging at the sixth panel from Digital Media Wire's LA Games Conference 2008. The mobile games panel focuses on the questio...
How Will Mobile Games Break Out?
--We continue our live blogging at the sixth panel from Digital Media Wire's LA Games Conference 2008. The mobile games panel focuses on the questio...
Mobile Gaming - A Puppy with Very Large Paws
--Greg Ballard, CEO & President, Glu Mobile spoke at the LA Games Conference. Greg's talk is titled Mobile Games 2008: The Right Stuff. Glu Medi...
Mobile Gaming - A Puppy with Very Large Paws
--Greg Ballard, CEO & President, Glu Mobile spoke at the LA Games Conference. Greg's talk is titled Mobile Games 2008: The Right Stuff. Glu Medi...
Professional Gamers = Professional Athletes?
--Johnathan “Fatal1ty” Wendel is the first gaming superstar. He talks about what it takes to succeed as a gamer – it’s not that different from succe...
Professional Gamers = Professional Athletes?
--Johnathan “Fatal1ty” Wendel is the first gaming superstar. He talks about what it takes to succeed as a gamer – it’s not that different from succe...
Innovations Driving the Future of Connected Games
--In this panel at the LA Games Conference, the expert panel talks about innovations in connected games. What does it mean to be connected? What ar...
Innovations Driving the Future of Connected Games
--In this panel at the LA Games Conference, the expert panel talks about innovations in connected games. What does it mean to be connected? What ar...
What Makes For a Killer Game?
--These gaming industry experts share their perspective on what makes a game great – in terms of game play and financial results – and what new techn...
What Makes For a Killer Game?
--These gaming industry experts share their perspective on what makes a game great – in terms of game play and financial results – and what new techn...
Vivendi Game Strategy Discussion
--Cindy Cook, Chief Strategy and Marketing Officer of Vivendi Games is being interviewed by Geoff Keighley, producer of Spike TV's GTTV at the LA Gam...
Vivendi Game Strategy Discussion
--Cindy Cook, Chief Strategy and Marketing Officer of Vivendi Games is being interviewed by Geoff Keighley, producer of Spike TV's GTTV at the LA Gam...
Connected Gaming
--Chris Early, General Manager, Windows Gaming, Microsoft gave the end of day keynote at the LA Games Conference 2008. Chris describes himself as th...
Connected Gaming
--Chris Early, General Manager, Windows Gaming, Microsoft gave the end of day keynote at the LA Games Conference 2008. Chris describes himself as th...
Are We All Casual Gamers Yet?
--<Find out why there really is no difference between casual and hardcore gamers, and what it will take for the rest of the world to become player...
Are We All Casual Gamers Yet?
--s Involved? Peter Blacklow, Pres., WorldWinner (Liberty Media subsidiary), EVP, Digital, GSN Kate Connally, Vice President, AddictingGames, MTV Net...
How to Win the Social Game
--We are live blogging from the LA Games Conference. This session of the conference focuses on How to Win the Social Game - Harnessing the Power of ...
How to Win the Social Game
--We are live blogging from the LA Games Conference. This session of the conference focuses on How to Win the Social Game - Harnessing the Power of ...
Are Teens Just Teens? US vs. Global Teen Values, Media and Internet Usage Survey.
--If your audience includes teens, you might want to check out what Habbo has learned in their survey of over 50,000 teens worldwide, with insight in...
Are Teens Just Teens? US vs. Global Teen Values, Media and Internet Usage Survey.
--If your audience includes teens, you might want to check out what Habbo has learned in their survey of over 50,000 teens worldwide, with insight in...
Will Consoles and Set-top Boxes Thrive or Die?
--Will the connected home be a winner-take-all world or one big happily family of interconnected devices? And where do consoles and set-top boxes sh...
Will Consoles and Set-top Boxes Thrive or Die?
--Will the connected home be a winner-take-all world or one big happily family of interconnected devices? And where do consoles and set-top boxes sh...
Live Blogging From LA Games Conference
--We are live blogging from the LA Games Conference. The conference is being held at the Roosevelt Hotel in Hollywood, California. John Welch, Co-F...
Live Blogging From LA Games Conference
--We are live blogging from the LA Games Conference. The conference is being held at the Roosevelt Hotel in Hollywood, California. John Welch, Co-F...
Digital Podcast 48: Why Apple Doesn’t Get Marketing 2.0
--Charlene Li is an Analyst at Forrester Research and co-author of the new book, Groundswell: Winning in a World Transformed by Social Technologies....
Digital Podcast 48: Why Apple Doesn’t Get Marketing 2.0
--Charlene Li is an Analyst at Forrester Research and co-author of the new book, Groundswell: Winning in a World Transformed by Social Technologies,...
Marketing 2.0: Using Social Media to Talk to and Energize the Groundswell
--Andrew and Alex covered Forrester Research's Marketing Forum 2008. Charlene Li and Josh Bernoff co-authored the new book, Groundswell: Winning ...
Digital Podcast 47: Making the News Social
--Do you like to talk about the news? Want to find other people in your neck of the woods that also like to talk about the news? If so, you should ...
Battle at Kruger: A Tale of Two Media
--Saturday's NY Times Television story, You’ve Seen the YouTube Video; Now Try the Documentary, describes a viral video's journey from YouTube...
Microsoft Drops Yahoo Bid
--Microsoft has officially dropped it's bid to buy Yahoo. It took quite a long time for Microsoft to see the light and it may only have been Yahoo h...
Marc Andreessen talks about Netscape and Ning
--John Batelle of Federated Media interviewed Marc Andreessen, founder of Netscape, Loudcloud and Ning. Marc talks about his experience at Netscape,...
Slide CEO Max Levchin at Web 2 Expo
--In this interview at the Web 2.0 Expo, Slide CEO Max Levchin talks about Slide, what makes it work and his secret sauce for success. Learn how a ma...
Dan Lyons AKA Fake Steve Jobs at Web 2.0
--In what was certainly the funniest and most enjoyable presentation at Web 2.0 Expo, Dan Lyons AKA Fake Steve Jobs, discusses how he came to start t...
Sun’s Jonathan Schwartz Interviewed by Tim O’Reilly
--Tim O'Reilly interviews Jonathan Schwartz, CEO of Sun. Sun pioneered the phrase the network is the computer. Tim asks Jonathan about how he use...
Yahoo Announces New Open Strategy
--Yahoo's CTO Ari Balogh opened his speech at Web 2.0 Expo speaking about about 3 big bets: being the most important starting point for the web, bei...
This Just In: Sex Sells
--You’ve seen the scantily clad cocktail waitresses in the casinos. The sexy woman posed on the hood of a car. We know that sex gets men...
Do Interactive Applications Pave the Road to Superfan Communities? Part 1
--Andrew and Alex joined Forrester for its 2008 Marketing Forum, which focused on the challenge of customer engagement in a digital media world. Thi...
Social Marketing Case Study: Levi’s Project 501
--Levi.com's VP of Marketing, Patrice Varni, spoke at the Forrester Marketing conference about Levi.com's Project 501, Levi's user submitted design c...
How LeapFrog is Using the Web to Connect Kids to Learning
--Nancy MacIntyre, LeapFrog's Executive Vice President for Product, Innovation and Marketing, spoke at the Forrester Marketing conference. Nancy int...
Popping the Question: Getting to Engagement, Part 3
--We joined Forrester Research for its 2008 Marketing Forum. This article is the third in our series from the forum focused on customer engagement in...
ADM Annouces Ad and Audience Standards for Downloadable Media
--The Association for Downloadable Media, an organization whose purpose is to help provide advertising and audience measurement standards for episodi...
Popping the Question: Getting to Engagement, Part 2
--Andrew and Alex joined Forrester Research for its 2008 Marketing Forum. This article is the second in our series from the forum focused on custome...
Digital Podcast 46: Personality Not Included
--In Digital Podcast 46, we interview Rohit Bhargava, Senior Vice President, Digital Strategy & Marketing for Oglivy's 360 Digital Influence gro...
Kobe’s Social Media Irresponsibility Puts Nike’s Brand at Risk
--Kobe Bryant recently released a video of himself jumping over a speeding car, or at least appearing to jump over a speeding car. While the video...
Popping the Question: Getting to Engagement, Part 1
--Digital Podcast joined Forrester for its 2008 Marketing Forum, which focused heavily on the challenge of customer engagement in a digital media wor...
Why should CMOs make social media a priority
--I came up with a short starter list of why Chief Marketing Officers and Chief Communications Officers should make social media a priority. See the ...
Social Media Marketing at SeaWorld
--Social media can be a very effective mechanism for marketing as shown in this video case study produced by Shel Israel as part of FastCompany.tv. ...
Conquering the Social Media Blues with Performance Management
--Conquering the Social Media Blues: Five Steps to Social Media Performance Management is a mini-ebook that focuses on how to use social media perfor...
Brands as Publishers
--Tony Ponturo, President and CEO of Busch Media Group, spoke at the Future of Television conference. Tony observed the increasing complexity of mar...
User-Generated Content Discussion at Future of Television
--This panel at the Future of Television focused on user generated content, it's role and the ways in which it can add value. Panelists Ken Todd, VP...
Carson Daly on Future of Television
--A traditional media guy by day and a new media student by night, Carson Daly spoke at Future of Television. He describes how due to budget const...
Do We Need Internet Specific Content?
--This panel at the Future of Television conference focused on producing content specifically for the web. Do we need it? How should we approach it...
Should We Be Betting on Mobile TV?
--This panel at the Future of Television conference focused on the state of Mobile TV and its chances for success. How is it doing? What is needed...
Metrics for TV 2.0
--This panel at the Future of Television focused on the metrics for TV 2.0 Panelists Eric Garland, CEO, BigChampagne Eric McMillain, Partner, Proace...
Future of Television Advertising
--Television is changing a lot and television advertising is changing with it. Tivo, DVRs and the internet are changing the way content and advertis...
New Television Technologies
--This panel was focused on the new television technologies. The group focused the discussion on content distribution, in home media management, DVD...
Worldwide Content Distribution
--Everyone seems to be producing content these days and the Internet is becoming a sort of worldwide TV network for audiences seeking entertainment. ...
What’s next for reality TV?
--This is the panel that focused on what's next for reality TV: Andrew Cohen, SVP, Production & Programming, Bravo, NBC Universal David Lyle, Pr...
Outlook for the Television Industry and Digital Media
--Anything surprising about adoption of content on these new digital channels? Response to ad supported streaming of premium content has been wildly...
Be Real Publisher
--As a follow up to our earlier post of Think Publishing, Not Podcasting, I found Jason Calacanis's post asking "Are ad networks for loser/weak publi...
2007 YouTube Video Awards
--YouTube has given video awards to 12 videos. The categories are Adorable, Comedy, Commentary, Creative, Eyewitness, Inspirational, Instructional, ...
Think Publishing, Not Podcasting
--Michael Geoghagen, a leading figure in podcasting, has posted that podcasting is a community, not an industry. He focuses a lot of the attention o...
Digital Podcast 45: How to Make Social Networking Profitable
--In this podcast, we interview Murtaza Hussain, CEO of Peanut Labs. Our focus is on making money in social networks by understanding the opportuni...
Ning Surpasses 200,000 Social Networks - But Is It Cash Flow Positive?
--Marc Andreessen posts at his blog that Ning has now passed 200,000 social networks using the Ning platform. Ning is a simple to use service that a...
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Alan Edgett want-to-meet |
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jeremiahowyang fan |
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Charlene Li want-to-meet |
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Murtaza Hussain friend |
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Eric Freeman want-to-meet |
