blog posts

Target to Put More Focus on Value - Advertising Age - News

"For years Target's cheap-chic reputation has made it a darling of the fashion world and a favorite among shoppers of all stripes. But now, in the face of a tough economy, its well-cultivated image is turning away consumers who believe its trendy assortments and hip marketing mean steeper prices."

New Marketing Summit 2008 -October 14-15 Foxboro MA

The New Marketing Summit happens October 14-15, 2008, at the home of the New England Patriots, Gillette Stadium, in Foxboro, Massachusetts. Situated in the posh Fidelity Clubhouse, you'll enjoy intimate banquet seating in a large, open area, where you can see and interact with the conference speakers, sponsors, and exhibitors, as well as network with your professional colleagues. This event is produced in association with the BMA/Boston (Business Marketing Association). You'll meet just as many highly qualified professionals in the audience as you the ones you'll see speaking on the stage.

Google is a Media Company - Silicon Valley Watcher

"What technology can you buy from Google? Google is a technology-enabled media company. It won't create its own content. It mostly scrapes its content from the Internet, or collects it from users of Youtube, etc, and sells advertising around it. How it gets its content is not important, it is still a media company."

Marketers Love Conversation, Unless the Consumer Starts It - Advertising Age - Digital: Columns

"The marketing department doesn't see this as part of their remit -- it involves operations, the legal department and a host of bureaucratic policies that they can't begin to tackle. It's bigger than they are," explained Carat CEO Sarah Fay. "Philosophically, brand marketers may not see the effect of consumer-feedback mechanisms as being big enough to make this a priority."

Businessweek - How Cloud Computing Is Changing the World

"At first, just a handful of employees at Sanmina-SCI (SANM) began using Google Apps (GOOG) for tasks like e-mail, document creation, and appointment scheduling. Now, just six months later, almost 1,000 employees of the electronics manufacturing company go online to use Google Apps in place of the comparable Microsoft (MSFT) tools. "We have project teams working on a global basis and to help them collaborate effectively, we use Google Apps," says Manesh Patel, chief information officer of Sanmina-SCI, a company with $10.7 billion in annual revenue."

Best Buy to Set Up Airport Kiosks - WSJ.com

Best Buy Co. plans to add a dozen vending kiosks inside Boston's Logan International Airport and other major airports across the country as part of a new pilot program called "Best Buy Express," company executives said.The machines will stock cellphone and computer accessories, along with digital cameras, portable data storage devices, headphones, travel adapters, electronic chargers and other gadgets.