Lee Odden
About: Lee Odden is the CEO of TopRank Online Marketing, an industry leader in strategic internet marketing consulting, training and implementation services that include SEO, blog marketing and online public relations.
As a veteran internet marketer, Odden and TopRank work with an impressive roster of clients that range from Northwest Airlines to McKesson to the national PRSA.
Odden is one of 25 online marketing experts featured in the book, “Online Marketing Heroes” published by Wiley and has been cited for his search marketing expertise by The Economist, U.S. News and numerous search marketing industry publications. Advertising Age has ranked TopRank’s Online Marketing Blog as one of the top ten marketing blogs on the web.
A content developer and trainer for the DMA Search Engine Marketing Certification Advanced Course, Odden regularly presents at: DMA, PRSA, Search Engine Strategies, WebmasterWorld Pubcon, Media Relations Summit conferences and is frequently engaged by companies to provide on-site training for interactive, web marketing and PR teams.
Twitter Stream:
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Interview with John Jantsch of Duct Tape Marketing
--If you’ve been marketing online for any length of time, you’ve no doubt seen the brand “Duct Tape Marketing“. John Jantsch,...
MIMA Summit 2008
--On Wednesday October 1st, about ten of TopRank’s finest will be making the trek from the Western suburbs to downtown Minneapolis for the Minnesota ...
Interview with Gary Koelling from Best Buy on Social Media
--Gary Koelling at a MIMA Event It’s social media interview week here at Online Marketing Blog and we have another excellent interview with a s...
Thank You to VISI Web Hosting - Best in Minnesota
--Online Marketing Blog readers may remember a while back that our blog was shut down by a previous host with no warning because of too much load on ...
Scott Monty Interview - Tips on Social Media for Large Companies
--Blogs are undoubtedly a big part of the social media world and that’s why the topic of social media was approached at Blog World Expo from ma...
Jason Falls Interview: Waking Up the PR Industry to Social Media
--The Blog World Expo conference has brought together an amazing mix of marketing, social media and public relations voices making someone like mysel...
Blog World Expo Photo Roundup 1
--Blog World Expo in Las Vegas this weekend is by far the most social, friendly and generally “buzzing” conference I’ve been to in ...
How Does Social Media Affect Search?
--Social media and search marketing: Are they two peas in a pod, complementary or two very distinct channels? I think the answer is all of the above,...
How to Hire a SEO Firm - According to Google
--With search engine optimization a challenge for most company marketers to stay current with, how exactly are businesses supposed to confidently hir...
41 Internet Marketing Tactics - Take the Poll
--We live in some interesting times with the economy, the war, natural disasters and the uncertainty that comes with a Presidential election. It̵...
Free Pass Winners to DPAC II NYC
--There’s a pretty big agenda in store for the upcoming Digital Publishing and Advertising Conference in New York also known as “DPAC II&...
Still Trying to Figure Out a Blog for Your Business? Blog World Expo
--I wonder how many people reading this blog right now work for a company that: 1) Doesn’t have a blog 2) Has a blog but it’s on life sup...
Publishers Learn to Monetize Digital Assets at OMMA Global
--TopRank has been asked to speak at the upcoming OMMA Global conference in New York on the topic of, “Digital Asset Optimization.” While...
Spotlight on Search: Interview with Rebecca Lieb
--One of the fun things we get to do on Online Marketing Blog is interview interesting people we meet and get to know by being involved with the indu...
BIGLIST SEO Blog Reviews 090508
--Today we have a very nice collection of BIGLIST search and social marketing blogs from all over the world ranging from independent consultants to s...
Shiny New Google Chrome
--There’s already a ton of buzz on this but it’s potentially a big change for the web as John Battelle called it, “This Is Web OS, ...
BIGLIST SEO Blog Reviews 090108 & Free DPAC II Tickets
--It’s a new month and a bloggy bloggy world I tell you. So many blogs and so little time, and yet you’re drawn to the BIGLIST each week,...
Digital PR and SEO Series: Part 3
--We’ve made the case for integrating media relations, SEO and social media into a digital PR program as well as covering some of the basics. N...
Digital PR and SEO Series: Part 2
--Yesterday we talked about the opportunity for combining search engine optimization, social media and digital public relations. Today’s entry ...
Digital PR and SEO Series: Part 1
--What exactly, does Web 2.0, social media and even SEO have to do with public relations? Everything! You’d be hard pressed to find any modern...
5 Ways to Re-Purpose Content for Blog SEO
--Content is King and links are Queen. Together with a nice dose of marketing they make a nice little kingdom. But what if you have trouble generatin...
BIGLIST SEO Blog Reviews 082508
--Welcome back to the BIGLIST Update of SEO, SEM and Social Media Marketing Blogs. This week’s blog reviews include ecommerce, social media and...
SES San Jose Photos - Paparazzi Style
--At marketing conferences readers of Online Marketing Blog mention to me frequently about the photo roundup posts we do as favorites. We certainly l...
SES San Jose Day Four Wrap Up
--What a great conference for SES at San Jose and the many new people to the event in attendance. Below are the TopRank team blog posts for the final...
Google Dance 2008 Photos
--There were so many good photos taken at this year’s Google Dance that we decided to show a collage here with a link to the full set on TopRan...
Blog SEO Tips from SES San Jose
--Blogs have been abuzz for at least 4 years in the tech space and in the past 2-3 years in the business marketing world. Like many new marketing/com...
Internet Marketing Conference Tips: Michael Brito Intel
--Wow, what a conference! Search Engine Strategies is near it’s end and what better way to wrap up our series on internet marketing conference ...
SES San Jose: Social Media Analysis and Tracking
--Social Search can be used to drive traffic, conversions, and increase ROI by monitoring conversations happening online. This panel is a first for S...
Internet Marketing Conference Tips: Heather Lloyd-Martin DMA SEMC
--SES San Jose week is nearly over one might say we’ve saved some of the best internet marketing conference tips for last with the ever enthusi...
SES San Jose: Black Hat vs White Hat Playing Dirty with SEO
--People love controversy, and that was clearly in evidence at this SES session covering the most controversial of SEO debates, White Hat versus Blac...
SES San Jose Wrap Up Day Three
--Another fine day of blogging is under the collective belt of the TopRank team. Google Dance offered a very nice distraction last night and you can ...
SES San Jose: Successful Tactics for Social Media Optimization
--Entering the realm of social media can be a bit like trying to enter an exclusive club. There are barriers to entry, codes of conduct, and unwelcom...
SES San Jose: News Search SEO
--News search engines offer a great way to receive targeted traffic related to breaking topics or to help with a public relations launch. In this ses...
SES San Jose: SEO Rehab & Intervention
--The SEO Rehab & Intervention was a great session oh how we are all addicted to something in our industry. Granted it was a bit of an un-structe...
SES San Jose: Social Media Marketing
--Social media marketing is fast emerging as a must-have in search strategies. In this session, industry experts Vanina Delobelle, Global Product Dir...
SES San Jose: Ads in a Quality Score World
--“Quality over quantity” applies to almost everything we encounter, from the foods we eat to the people we interact with. It certainly applies to pa...
SES San Jose: Search Behavior Update
--The famous eye tracking heat maps are just the start of understanding search behavior. What about what happens before they get to your site? Or w...
Internet Marketing Conference Tips: David Berkowitz Search Insider Summit
--It’s hump day during SES San Jose week and it reminds us there are many avenues for interacting with marketing conferences. It’s one th...
SES San Jose: Getting Vertical Search Right
--Google may be the giant in the search industry, but they may have to much data to get you want you want to find. A previous session talked about s...
SES San Jose: Landing Page Utopia Expert Roundtable
--Continuing the day’s trend, I attended another landing page-related session to round out Day Two of SES San Jose. The Expert Roundtable brought tog...
Internet Marketing Conference Tips: Chris Sherman Third Door Media
--Figuring out how to get the most out of internet marketing conferences takes experience with plenty of conferences, including events like Search En...
SES San Jose Day Two Roundup
--A full featured and information packed day is how many SES attendees would describe day two of the conference in San Jose. I know the TopRank Blogg...
SES San Jose Session: Advanced B2B Search Marketing
--If you are in the market to harvest leads from your web site, then this is the session for you! Industry experts Barbara Coll, CEO of WebMama.com, ...
SES San Jose: Identify, Analyze, Act: SEM by the Numbers
--What is it about web analytics that that intrigues and yet scares companies at the same time? Everyone want to understand analytics, yet once one ...
SES San Jose: What’s New with Google Analytics and Website Optimizer?
--Google is the Wizard of search marketing’s Oz. The all-powerful being around which our universe orbits, and the all-knowing guru to whom we turn fo...
SES San Jose: Global Search for the B2B SEM
--The global market represents a huge opportunity for those who can master the nuances of local customs and languages. In this session, leading globa...
SES San Jose: 5 Things No One Will Tell You About SEM
--Who doesn’t like when secrets are given away? I know I do, and I can’t be the only one who thrives on search engine tips, rumors and go...
SES San Jose: Search Advertising 101
--When performing a search on Google, there are two different types of results that show up: the organic listings and the paid, or sponsored, listing...
SES San Jose: 7 Proven Ways to Get Your Website on Page 1 Organically & Then Convert
--This sponsored session was an entry level overview of what websites should be doing on their website to get visibility and rankings in search engin...
SES San Jose: Landing Page Testing & Tuning
--If pay-per-click ads are the welcome mat to the house of your business, landing pages are the entryway. The welcome mat may get people in the door,...
SES San Jose: Keynote with Microsoft’s Satya Nadella
--Satya Nadella is the SVP of the Search, Portal & Advertising Platform Group for Microsoft. In this session, Satya discussed the evolution of se...
SES San Jose Expo Hall Photos
--Today the Expo Hall at SES San Jose opened. Time to collect astronomical amounts of swag and drop your business card to win a free iPhone! The expo...
SES San Jose: Measuring Success in a 2.0 World
--So, you’ve launched a search marketing campaign. You spent time and energy putting it all together and now it is live. So how do you track re...
Internet Marketing Conference Tips: Danny Sullivan Third Door Media
--What better follow up to our impressive list of internet marketing conference tipsters during SES San Jose than sage advice from one of the most vi...
SES San Jose Day One Roundup
--Online Marketing Blog published a record breaking 14 blog posts on the first day of Search Engine Strategies in San Jose. Congratulations to Thomas...
Internet Marketing Conference Tips: Robert Scoble FastCompany.TV
--We’re really picking up steam with our tips on Iternet Marketing Conferences, appropriately enough, during SES San Jose. Our next tip comes f...
SES San Jose Session: Search Industry Update
--Paid search not only accounts for nearly 45% of the global online ad spend, but it is also one of the fastest growing online ad formats. I’m ...
SES San Jose: Video Search Engine Optimization (VSEO)
--Earlier today, I attended the session “The Next Wave For Online Video,” which covered some high level insights into video advertising a...
SES San Jose: The Next Wave for Online Video
--Online video has seen a surge in popularity over the past few years. What started out as simple user-generated content (UGC) has become a medium fo...
SES San Jose: Search Around the World - Part 1: Asia/Pacific & Latin America
--Everyone is so familiar with the expression “When in Rome…” that most people don’t even finish the statement. Yet this piec...
SES San Jose Session: Keynote with Lee Siegel
--Lee Siegel is the Author of Against the Machine: Being Human in the Age of the Electronic Mob. I haven’t read the book, but this session shed a new...
SES San Jose Session: Pay Per Conversion
--Many business owners and marketers can agree the current economy is having an impact on marketing plans, making every dollar and click matter. As p...
SES San Jose: Storyteller Marketing: How The Art of Storytelling Matches Up With the Business of Marketing
--Every brand has a story and every story has a purpose. But what does your story say about you? The Storyteller Marketing session was fantastic. ...
SES San Jose: Semantic Search: How will it change our lives?
--Where is search headed? We’ve heard of semantic search for a few years now, but what’s going on with it? Each major search engine is ...
Orion Keynote Panel: How Much Search Is Enough?
--Right after lunch today (which was pretty darn good ) was the first of the Orion Keynote presentations - a panel entitled “How Much Search i...
SES San Jose: Igniting Viral Campaigns
--Viral makes you think of something horrible, right? Like an outbreak of a virus taking over the world’s population and turning us all into zo...
SES San Jose: Universal and Blended Search
--Last year at SES San Jose 2007, universal and blended search was the new thing going on in the background, and wasn’t really talked about in ...
SES San Jose: More Customers, Fewer Costs: Why Marketing to the “Long Tail” Makes Sense
--What is the long tail in search? It’s all the smaller keyword phrases that refer traffic to your site. There may be only a few referrals, b...
Internet Marketing Conference Tips: Rebecca Lieb ClickZ Network
--We’re on a roll this week during SES San Jose 2008 with our next tip in a series of how to “Get the Most Out of Internet Marketing Conf...
Internet Marketing Conference Tips: Kevin M. Ryan Incisive Media
--Our third set of internet marketing conference tips come on day one of the Search Engine Strategies conference in San Jose and are appropriately fr...
Internet Marketing Conference Tips: Brad Berens iMedia Connection
--Here’s our second tip in a series of posts during the Search Engine Strategies conference in San Jose on “Getting the Most Out of Inter...
Getting the Most Out of Internet Marketing Conferences
--With Search Engine Strategies San Jose just around the corner, I thought it timely and appropriate to share insights on how you can get the most ou...
Upcoming TopRank Conference Schedule
--I promised myself I’d slow down on conference speaking last year and while I’ve turned down more offers this year than ever before, (an...
Word Visualization on Search Marketing Blogs
--Lists and ranking resources can be tough and controversial. A while back we ranked top blogs on the topic of search engine marketing (SEO and PPC) ...
SXSW Panel Picker: Vote for Better SEO
--The initial submissions of session suggestions for the Interactive portion of SXSW that made the first cut have been published. Now it’s up t...
BIGLIST SEO Blogs Update 081108
--Welcome to the newest update of TopRank’s BIGLIST of SEO/SEM blogs, chock full of SEO, SEM and Social Media goodness. This week’s crop ...
Optimizing the Right Content for the Right Audience
--Last week I posted about situations where search engine optimization isn’t for sales and it sparked some interesting discussions. Most SEO ef...
SES Toronto: Deep Dive into Twitter
--I’m back from SES Toronto and wanted to share the presentation on Twitter with readers that weren’t at the show. Fellow presenters @dav...
Link Building vs Content Promotion for Links
--When marketing web sites on the internet 10 years ago, people “surfed” the web, clicking on links between sites they already knew about...
PRSA Digital Impact: Tracking Social Media Trends
--Last week at the PRSA Digital Impact conference I met Steve Rubel, SVP Director of Insights from Edelman Digital and famous (sometimes infamous) PR...
Tweetpoll Results on Social Media Monitoring and Measurement
--Social media monitoring and social media measurement are two very different things, but I think many of the searchers and social media taggers usin...
PRSA Digital Impact: Not All Blogs Are Created Equal
--This panel at the PRSA Digital Impact Conference includes Heidi Sullivan and Jay Krall of Cision and Jason Falls of Doe Anderson and who writes Soc...
Reader Poll: Influence Marketing with Social Networks
--Networking has been a core tactic for building and marketing businesses long before the internet came of age and certainly even more so with the ex...
BIGLIST SEO Blogs Update 072108
--The BIGLIST update of SEO blogs comes to you this week on a Monday because, hey, that’s the way we like to change things up here at Online Ma...
5 SEO Bloggers in the Sun at SES San Jose
--You’ve probably picked up that this week is about SES San Jose from Dana and Ashley’s “15 Things Not to Miss at SES San Jose̶...
Do You Know the Way to San Jose
--Originally written by Burt Bacharach, the song Do You Know the way to San Jose, la la la la la… didn’t actually come to fruition until the love...
15 Things Not to Miss at SES San Jose 2008
--TopRank is sending five team members to the SES San Jose Conference August 18th-22nd, an event we’re sincerely looking forward to, especially...
2009 Search Marketing Benchmark Guide
--For the 5th year in a row, MarketingSherpa has published their Search Marketing Benchmark Guide which has been completely re-written and edited inc...
2009 Search Marketing Benchmark Guide
--For the 5th year in a row, MarketingSherpa has published their Search Marketing Benchmark Guide which has been completely re-written and edited inc...
Reader Poll: How Do You Interact With Social Boomarks?
--You don’t have to look too far online to see more and more people using social bookmarking services and news sites. Content publishers from ...
Reader Poll: How Do You Interact With Social Boomarks?
--You don’t have to look too far online to see more and more people using social bookmarking services and news sites. Content publishers from ...
5 Tips for Driving Qualified Traffic With Online Marketing
--[Note from Lee: Please welcome Ashley Bruce, the newest member of TopRank's Online Promotions team who is making her first blog post at Online Mark...
5 Tips for Driving Qualified Traffic With Online Marketing
--[Note from Lee: Please welcome Ashley Bruce, the newest member of TopRank's Online Promotions team who is making her first blog post at Online Mark...
Search Engine Optimization is a Team Effort
--TopRank’s SEO Team in Paintball Gear As much as companies find the need to outsource part or all of their SEO efforts, many do not have a cle...
Search Engine Optimization is a Team Effort
--TopRank’s SEO Team in Paintball Gear As much as companies find the need to outsource part or all of their SEO efforts, many do not have a cle...
All Aboard! Social Media Club
--For Bay Area folks and social media enthusiasts the world over, “Social Media Club” is well known as an upstart organization looking to...
All Aboard! Social Media Club
--For Bay Area folks and social media enthusiasts the world over, “Social Media Club” is well known as an upstart organization looking to...
When SEO Isn’t For Increasing Sales
--SEO is a hot topic for Online Marketing blog with the most recent posts, “Rushing Your SEO Doesn’t Mean Quicker Results” and “Sho...
When SEO Isn’t For Increasing Sales
--SEO is a hot topic for Online Marketing blog with the most recent posts, “Rushing Your SEO Doesn’t Mean Quicker Results” and “S...
Should Companies Hire Multiple Search Marketing Firms?
--On occasion TopRank will get calls from prospective clients that ask about hiring multiple SEO agencies in an effort to get the “best of both...
Should Companies Hire Multiple Search Marketing Firms?
--On occasion TopRank will get calls from prospective clients that ask about hiring multiple SEO agencies in an effort to get the “best of both...
Rushing Your SEO Doesn’t Mean Quicker Results
--Companies that take their search engine visibility for granted or that ride the technical SEO loophole/manipulation train often get a hard smack ba...
Rushing Your SEO Doesn’t Mean Quicker Results
--Companies that take their search engine visibility for granted or that ride the technical SEO loophole/manipulation train often get a hard smack ba...
BIGLIST SEO Blogs Update 06/20/08
--Today on this fine Friday ladies and gentlemen, we have a BIGLIST SEO blogs update for you slanting a bit toward agencies but not without some flav...
BIGLIST SEO Blogs Update 06/20/08
--Today on this fine Friday ladies and gentlemen, we have a BIGLIST SEO blogs update for you slanting a bit toward agencies but not without some flav...
SES Toronto: Web 2.0 and Search Engines
--With so many “Web 2.0″ technologies coming in to play with web design and online application development, the effect on the search engi...
SES Toronto: Web 2.0 and Search Engines
--With so many “Web 2.0″ technologies coming in to play with web design and online application development, the effect on the search engi...
SES Toronto: SEO Don’ts, Myths and Scams
--If you’ve been in the search marketing industry for any length of time, you’ve undoubtedly encountered a wide variety of conflicting or...
SES Toronto: SEO Don’ts, Myths and Scams
--If you’ve been in the search marketing industry for any length of time, you’ve undoubtedly encountered a wide variety of conflicting or...
SES Toronto: Favorite Photos Post
--My first time in Toronto did not disappoint. It was brief but very busy with plenty of sessions to choose from during the day. Here is a collection...
SES Toronto: Favorite Photos Post
--My first time in Toronto did not disappoint. It was brief but very busy with plenty of sessions to choose from during the day. Here is a collection...
SES Toronto: Deep Dive into Twitter
--I’m back from SES Toronto and wanted to share the presentation on Twitter with readers that weren’t at the show. Fellow presenters @dav...
PRSA Digital Impact: Tracking Social Media Trends
--Last week at the PRSA Digital Impact conference I met Steve Rubel, SVP Director of Insights from Edelman Digital and famous (sometimes infamous) PR...
PRSA Digital Impact: Not All Blogs Are Created Equal
--This panel at the PRSA Digital Impact Conference includes Heidi Sullivan and Jay Krall of Cision and Jason Falls of Doe Anderson and who writes Soc...
Online Marketing Tips from TopRank
--The TopRank team works really well together, bringing to each team meeting various areas of expertise and interest, which makes for a well-rounded ...
BIGLIST SEO Blogs Update 060608
--I guess you could call this the “International Edition” of the BIGLIST Update of search marketing blogs as we have multiple countries r...
Interview: Cecily Sommers on PUSH 2008 The Fertile Delta
--Innovation, creative problem solving and passionate interest in the subject matter are a big part of successful internet and social marketing - the...
SMX Advanced 2008 Wrap Up
--With all the sessions, speakers, networking and photo-snapping going on in the last 2 days at SMX Advanced in Seattle, it’s surprising any at...
SMX Advanced: Search Marketing and Surviving a Recession
--While there is still a debate over the effect of the recession we are in, or even if we are in a recession at all, it seems most companies and indi...
SMX Advanced: Day 1 in Photos
--Day 1 at SMX Advanced has wrapped up quite nicely. Below are some of the session highlights and the gorgeous Bell Harbor Conference Center. Danny...
SMX Advanced: You and A With Matt Cutts
--Watch out link-and site-buyers alike! Matt Cutts is in town! For those of you know don’t know (is there anyone out there who doesn’t?),...
SMX Advanced: Blow Your Mind Link Building Tactics
--Technical issues flavored the beginning of this session at SMX Advanced in Seattle. However, "oopsies" notwithstanding, Blow Your Mind Link...
Extending SEO with Digital Asset Optimization
--The search marketing industry is rich with acronyms: SEO, SEM, PPC, ROI, SERPs (even LMAO) as well as buzz phrases such as “search engine opt...
Twitter Poll: Ultimate Time Waster, or Great Tool?
--At the upcoming Search Engine Strategies conference in Toronto, I’ll be presenting along with David Snyder and Chris Winfield a hotly anticip...
5 Reasons Why Business Blogs Fail
--With over 100 million blogs tracked by Technorati, there is a tremendous amount of momentum and motivation for businesses to take advantage of all ...
SMX Advanced 2008 Preview
--SMX Advanced is less than a week away, and let me tell you, I am excited. Not only is Seattle one of my favorite cities in the country, but the age...
BIGLIST SEO Blogs Update 052308
--Here we SEO again with a bi-weekly update of TopRank’s BIGLIST of SEO blogs. The list must be hot because we’ve been receiving requests...
A Brand is Worth Protecting
--Companies large and small spend significant proportions of their revenue on branding efforts as well as those things that influence customer percep...
Adopting Social Media in the Enterprise
--Late last week, Lee, Jolina and I attended the event, Dual Reality: Who Controls Social Media in the Enterprise, sponsored by the Minnesota Interac...
Interview: Guy Kawasaki on Alltop, Twitter and Blogging
--Someone that I’ve wanted to interview as much as Robert Scoble is Guy Kawasaki. Guy is an enthusiastic promoter and marketer which are qualit...
Online Reputation Management for Direct Marketers - ACCM 2008
--Lee and Rob at PRSA International 2007 On the marketing conference circuit, online reputation management is a hot topic now more then ever. Whether...
Top 10 Uses of Twitter and Tools
--The results of our poll on how Online Marketing Blog readers use Twitter are in. We had over 220 responses, which isn’t a bad sample consider...
Enterprise Social Media Interview with Jim Cuene and Douglas Pollei
--Tonight interactive gurus from General Mills, Best Buy, Target, Fingerhut and Gage will convene at an event hosted by MIMA to discuss: Duality Real...
How Many Conferences Can You Attend in 30 Days?
--Conferences are a big part of TopRank’s marketing and content promotion strategy and it looks like a busy summer is ahead of us. Numerous eve...
BIGLIST SEO Blogs Update 050908
--What a week! Spring is officially here in Minnesota. Don’t laugh, it snowed just 2 weeks ago. This week’s BIGLIST of SEO and SEM blog...
Agency + Client = Superhero Link Building Team
--Two heads are better than one. How many times have we all heard that in our lives? When having a brainstorming session, it helps to bounce ideas o...
Top 10 Reasons for Monitoring Brands in Social Media
--[Editor's note: We're excited to share this next guest post from David Alston of Radian6. A fast emerging leader in the field of social media measu...
Tips on Content Centered Link Building
--Yesterday, Junta 42 announced their latest list of top content marketing focused blogs (Online Marketing Blog came in at #2 in between Copyblogger ...
Book Review: Achieving The OPEN Brand by Way Of An Open Worldview
--TopRank's Mike Yanke reviews the new book, "The Open Brand: When Push Comes to Pull in a Web-Made World by Kelly Mooney and Dr. Nita Rollins with a...
Five New Twitter Tools You Should Know
--Right along with Facebook, YouTube and blogging, Twitter is one of the most often written about social media communication tools. (Follow me @leeod...
BIGLIST Update Search Marketing Blogs 050208
--Going by the last month of updates, we’re now updating the BIGLIST of SEO blogs every second Friday. That should give us more time to filter ...
Site Re-Design? Call Your SEO Expert First!
--It’s a near nightmare situation really. A client sends an email on Friday saying, “We’re launching a new web site on Monday, can ...
Update: Top SEO Blogs by RSS Subscribers
--Online Marketing Blog manages a list of over 500 search marketing blogs called the BIGLIST, but it’s not ordered other than alphabetically. A...
What Conferences Are You Attending?
--Jeremiah Owyang posted recently asking his readers what conferences they would be attending in the coming months and I thought that would be a grea...
A Web 2.0 Conference Day - Wrap Up
--There are a few additional photos from Web 2.0 Expo that I wanted to share and so I took some creative license with the timing of some of the event...
Video Fake Steve Jobs Keynote - Web 2.0 Expo
--One of the most entertaining keynote presentations at the Web 2.0 Expo by far was delivered by Forbes journalist, Dan Lyons. It’s a 15 minut...
Web 2.0 Expo - Video Interview Brian Solis
--Social media evangelist Brian Solis of Future Works, PR2.0 blog and bub.blicio.us during the Web 2.0 Expo in San Francisco. Brian took a few minute...
Web 2.0 Expo - Video Interview Dave McClure
--While in the blogtropol.us blogger lounge today, I caught up with a dapper Dave McClure of 500 Hats who took a few minutes before a PayPal reunion ...
Web 2.0 Expo - Video Interview Robert Scoble
--When registering for Web 2.0 Expo I ran into Robert Scoble, famous blogger and Managing Director of FastCompany.tv, whom I had just met 2 weeks ago...
Web 2.0 Expo - Photo Picks
--After finding out my new camera’s SDHC card wasn’t recognized by my Sony Vaio laptop, I was stuck taking lots of photos but not postin...
Web 2.0 Expo - Facebook Marketing Best Practices
--After the keynote frenzy this morning, the session that stood out for me was “Facebook Marketing: Best Practices” with Jeremiah Owyang ...
Web 2.0 Expo - Microblogging and Micromedia
--Nothing smacks more of ADD in a Web 2.0 world than micro blogging and microcontent. “Flow Apps” as Stowe Boyd calls them. As such, th...
Web 2.0 Expo - Creating a Social Strategy
--The first session for me on day two of Web 2.0, “Creating a Coherent Social Strategy for Business” with Josh Bernoff and Charlene Li of...
Web 2.0 Expo - Day 2 Session Planning
--Sessions on day two begin at 8:30 PST and while I appreciate that, it’s aggressive in my book. So, I’ll be attending, Twittering and bl...
Web 2.0 Expo - Startup Marketing Web Metrics
--The second workshop of the day at Web 2.o Expo, “Startup Metrics 101: Product & Marketing Workshop” provided attendees a glimpse in...
Web 2.0 Expo - Social Media Optimization
--My first post from the Web 2.0 Expo in San Francisco is the second half of “Free Traffic: SEO/SMO 101 (Search Engine & Social Media Optim...
Optimizing News Content for Search Engines
--The buzz about SEO in the public relations industry has grown tremendously over the past 2-3 years. Press releases in particular, have been the eas...
Groundswell Interview with Charlene Li
--This week might as well be called “social media week” with the NewComm Forum, SMX Social Media and the Web 2.0 Expo all happening at pr...
BIGLIST Update - Search Marketing Blogs 041808
--Good things come to those who wait and dammit, we’ve been waiting a good long time for some new search marketing blogs worthy of addition to ...
Conversation Marketing - Join In!
--[Note from Lee: Please join me in welcoming Jessica Cameron-Ruud as a contributor to Online Marketing Blog. Jessica works as an Account Coordinator...
Direct Marketing vs Social Media Marketing
--Thanks to the response received (@gyutae @AlbertMaruggi @AnnBernard @briansolis @martinbowling) from a Twitter post (follow here) on the topic of s...
Personality Not Included: Cultivating Corporate Personality With Rohit Bhargava
--This past Saturday, I visited local Twin Cities brewery, and soon to be local institution, Surly for their weekend growler sale. As per usual, my ...
Conversational Thoughts on SEO as a PR Tool
--After 10 plus years in the SEM business, it’s a bit of an understatement to say that the nature of SEO is constantly changing. Those changes ...
Joseph Jaffe Interview
--Photo Credit, CC Chapman At last year’s DMA07 Annual Conference, I had the good fortune of giving half of a workshop on social media with re...
Media Relations Summit Wrap Up
--M&O PR’s Kevin Sawyer and I are now finally back in the office after two jam packed days of Media Relations Summit. Public and media rel...
Charlie Rose Keynote with Howard Rubenstein
--In the opening keynote at Media Relations Summit, the legendary TV journalist and interviewer, Charlie Rose, had the tables turned and became inter...
Mike Moran Keynote: What Corporations Need From PR in a Web 2.0 World
--The day two Media Relations Summit lunch keynote is given by Mike Moran, a distinguished engineer from IBM, who starts out with a question: Did Ro...
Getting the Most Out of Your Corporate Blog
--This session at Media Relations Summit includes Tac Anderson from HP, Jennifer Cisney from Kodak and Robert Scoble from Fast Company. First up is T...
The Future of PR: Media Relations Summit 2008
--Our client visit to San Francisco last week fell right next to the Media Relations Summit conference happening this week at the Westin St. Francis ...
BIGLIST Marketing Blogs Update 040408
--I discovered several of the blogs on this week’s BIGLIST SEO blogs update via all the new Twitter followers we’ve been getting at the l...
Is Your SEO Firm Outsourcing Your Work?
--It’s pretty common in the interactive, advertising and PR agency world to outsource components of an engagement where the lead agency does no...
Social Media Marketing Tactics and Resources
--Recently internet marketing legend, Larry Chase of Web Digest for Marketers asked for a contributed article on marketing with social media. Unlike ...
BIGLIST SEO Blogs Update 033008
--Ah yes, we skipped a weekly update of our SEO blog review for the BIGLIST. Conferences in New York will do that to you. This week we have the usua...
SuperBowl Advertising Post Mortem: Tide Sticks it Out
--While I am presently an offline/online media relations guy, my background spans a variety of media and tactics. As such, I have always been fascin...
5 Tips on Social Media Advertising
--A big part of my responsibilities at TopRank involve the wonderful world of social media. As with search marketing, there is both an “organic...
What is Your Social Media Marketing Strategy?
--There are many reasons social media can be a productive marketing channel or platform. Rather than emplying it as a tactic du jour, the purpose sh...
Parting Notes and Party Pictures from SES NY
--The abundance of Online Marketing Blog coverage of SES New York slowed significantly by Wed afternoon but there was nothing slowing down the SES NY...
SES NY Session: Social Media & Why it Matters
--Social Media is an important, growing channel in the world of online marketing. Certainly indicated by the number of attendees crammed into this af...
SES NY Session: New Face of In-House Search
--The New Face o In-House Search included Ron Belanger as the moderator and Bill Hunt from Global Strategies International, Olivier Lemaignen from In...
SES NY Session: B2B SEO Tactics
--B2B Search sessions (both organic and paid) can be few and far between, so any time it exists I’m sure to plant myself in the front row. The...
Beyond Linkbait with Media and Blogger Relations - SES NY
--On Thursday I’ll be presenting on a panel, “Beyond Linkbat: Getting Authoritative Mentions Online” with Chris Boggs and Sally Fal...
SES NY Keynote: SEO Lessons and the Wall Street Journal
--After gathering around the caffeine this morning for Day 3 of SES New York, attendees gathered to listen to a keynote from Gordon McLeod, President...
Day Two SES NY 2008 Summary and Party Photos
--Day two rolled right along here at SES New York with great sessions well documented by an array of blog coverage. This includes our own Jolina Pett...
SES New York: Universal Search Panel
--Today’s Orion panel at SES NY really took a different spin on the topic of universal search. I went in expecting to hear the same info abou...
SES New York: Converting Visitors into Buyers
--The conversions track at SES New York continues to be packed with those wanting to increase the performance of their search marketing campaigns. Th...
SES NY Video: Sara Holoubek on SEMPO
--On day two of the Search Engine Strategies conference the expo hall has opened and I found my way past two floors of exhibitors to find the SEMPO b...
Tips for Overcoming Client-Created Roadblocks
--While sitting in sessions at any Search Marketing Conference, you will hear agency-side search marketers asking the panel for advice on how to keep...
Day One SES NY 2008 Summary and Photos
--Yesterday proved to be an interesting kickoff to this year’s Search Engine Strategies conference here in New York. The Organic Listings panel...
SES NY: Orion Panel on Vertical Search
--Closing out day 1 at SES New York was a panel discussion on vertical search moderated by Incisive Media’s Kevin Ryan and Rebecca Lieb and fea...
SES NY Session: 3 Tips to Successful Analytics
--A full house was in attendance for this SES NY session in which panelists discussed how to squeeze the most out of analytics and turn data into act...
SES New York Video: Mike McDonald WebProNews
--At SES San Jose in 2006, I took a 21 second video of Mike McDonald from WebProNews while we were standing in line for the bus to the Google Dance. ...
SES NY Session: 4 Ways to Redefine the Customer
--Jeffrey and Bryan Eisenberg kicked off the morning with a discussion about how consumers have changed. Specifically, moving from a push marketing ...
Session: Build Investment Interest in Your SEO/SEM Firm
--How to Build Investment Interest in Your SEO/SEM with an introduction by Anne Kennedy and a presentation by Patricia Hall, Investment Banker, Hallm...
Session: Organic Listings Forum
--Organic Listings Forum with Mike Grehan moderating and Jill Whalen, Dave Naylor and Greg Boser on the panel. Here we have an all star SEO cast avai...
SES New York 2008 Day .5
--After a seemingly quicker than normal flight from Minneapolis into LaGuardia, Jolina and I then made it to the Sheraton in near record time. Monday...
BIGLIST Search Marketing Blogs Update 031408
--This week we did a bit of house cleaning and removed 37 blogs from the BIGLIST of SEO blogs - some of them from well known SEOs. One of the qualit...
Online Marketing, Internet Marketing or Web Marketing?
--No, this isn’t a lame attempt at a keyword stuffed blog post title. I’ve been noticing over the past year a significant increase in the...
SEO News Aggregators
--With the TopRank BIGLIST at over 450 blogs, it can be a more than a challenge to read so many RSS feeds to stay current on SEM industry news. SEO ...
SEO News Aggregators
--With the TopRank BIGLIST at over 450 blogs, it can be a more than a challenge to read so many RSS feeds to stay current on SEM industry news. SEO ...
Poll: Your top reason for attending marketing conferences?
--With the changes last year in the search marketing conference industry there has been disappointing side-taking and rumor mongering but also a heal...
Online Reputation Management: Living Radically Transparent with Andy Beal & Dr. Judy Strauss
--In the film Hollywoodland, Adrien Brody plays a private eye tasked with determining whether TV star George Reeves, famous for playing Superman, did...
BIGLIST SEO Blogs Update 030708
--Here we go again with another BIGLIST update of SEO blogs. Enjoy! Hobo SEO UK - Shaun Anderson writes about a variety of search engine optimizati...
Pull PR - Combining SEO and Public Relations
--Many companies narrowly define PR activities online solely as blogger relations when in reality, online public relations is so much more. To me, i...
Reader Poll: How do you use Twitter?
--Without question, the microblogging platform Twitter (follow me here) is a phenomenon many of our readers are exploring or trying to figure out. Wh...
Pros and Cons of Hiring SEOs
--As a growing mid-sized online marketing agency, TopRank has had opportunities to interview well over a 100 people for various search engine optimiz...
BIGLIST SEO SEM Blogs Update 022908
--For the first or maybe the second time ever, we skipped a BIGLIST update last Friday. Things got a little crazy with SES London and other business...
Industrial Strength SEO: Enterprise Do’s and Don’ts
--[Note from Lee: This is a perfect session for Jolina because she manages one of the largest enterprise SEO projects for any agency our size - over ...
Google Gets its Groove On at SMX West
--Google hosted a party last night at SMX West, entitled Google Groove. And groovy, it was. Andy Beal and other SMXers enjoying the party Main bar,...
SMX Session: Branding and the 4 Types of Searchers to Target
--Just as with Leverage Your Brand Lovers, the “Branding and Search” session gave the SMX West audience much to think about. Bob Tripathi...
SMX Sesion: 8 Tips to More Effective Blogging
--The Wonder Twins Track at SMX West: SEO and Blogging, provided the audience with information on how to best launch and promote a blog. Here are 8 t...
Advanced SEO Course Review - SEMPO Institute
--SEMPO Institute released their online training program for SEO and PPC late 2007. TopRank has previously written a review of the “Fundamental...
Live from SMX: Tips on Social Media Marketing
--Sitting in the SEO & Social Media session, Barbara Boser the Social Media Director for 3 Dog Media, shared some great tips on marketing with so...
SMX Session: Leveraging Brand-Lovers
--In the Branding & Search session today at SMX West, panelists gave the audience many, many items to consider regarding their own brand or their...
SMX West Expo Hall Sneak Peak
--The Expo Hall at SMX West opened today. Take a peak. Strolling the floor Folks chatting with Google Folks chatting with Live More SMXers Check...
SMX Search Bowl Photos
--Day 1 of SMX West wrapped up with a tailgating party and the SMX Search Bowl which pinned the search engines, the search marketers and Microsoft ag...
Search Marketing Tips from Online Marketing Heroes
--Wiley recently announced the launch of a new book, “Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus”, in ...
Session: Search Marketing and Persona Models
--The personas session, today at SMX, reminded me so much of psychology classes in college. A large group of people discussing why other people beha...
Session: Google’s 5 Tips to Succeed in Universal Search
--As mentioned in a previous post, universal search is a hot topic here at SMX West. My first session of the day: The Blended Search Revolution revea...
SMX West Keynote: Level Set on Search 3.0, 4.0 and More
--SMX West, in Santa Clara, kicked off today with a keynote from Danny Sullivan, Editor-in-Chief of Search Engine Land. Danny started off the confere...
SES New York and the Industry That Never Seems to Sleep
--Next month I’m heading to New York to blog the SES NY conference for Online Marketing Blog where Lee is speaking on the “Beyond Linkbait: Get...
PR and Social Media: PRSA Teleseminar
--Tomorrow the PRSA is conducting a teleseminar “PR and Social Media - What every practitioner needs to know“. Take a first-hand look at ...
SEMPO Announces 2008 Board of Directors
--I’m sure this will be well covered on the search marketing news blogs but I wanted to make a post because a good number of the new SEMPO boar...
Next to Last Post from London
--SES London 2008 has ended and I am now tasked with spending a few extra days in London to see a few sights and visit a few friends plus a fiesty 75...
Session: Beyond Linkbait Getting Authoritative Online Mentions
--SES London 2008 - Beyond Linkbait: Getting Authoritative Online Mentions Link building is crucial, but linkbait tactics that worked this year may n...
5 Ways to Better Leverage Your SEO Firm
--Hello – My name is Nicole St. Martin. I recently joined TopRank Online Marketing as an Search Marketing Manager. I will be working with the TopRank...
SES London Day Two Photos
--Here’s a roundup of photos from day two of Search Engine Strategies London 2008: Anne Kennedy and Bryan Eisenberg Jim Sterne and Andy Beal ...
Video: Interview with Adam Lasnik of Google
--On day one of SES London I was able to catch up with Google Search Evangelist Adam Lasnik to do a short (10 min) video on several topics important ...
SES London Day One Photos
--Let’s kick things off for SES London 2008 with a few photos: Business Design Centre - Cool venue for a conference Matt Bailey getting the s...
The Fallacy of SEO Celebrity
--I am curious if anyone else has noticed a trend over the past year or so where people (I have nobody specific in mind) in the search marketing busi...
BIGLIST SEO Blog Update 021508
--It looks like the SEM blogosphere is on a roll because we have a nice varied collection of search and online marketing blogs for the BIGLIST this w...
5 Lesser Known Google Analytics Features
--Google Analytics is a great program that can do a lot more than most people realize. Here are a few features that you may not know about: Captur...
SEO Tips for Public Relations
--During the PRSA International Conference I had the opportunity to talk with Eric Schwartzman about the interplay of search engine optimization and ...
Online Reputation Management for Individuals
--Recently I’ve had several discussions with a reporter on how small businesses can effectively use blogger relations and PR to market themselv...
Matt McGowan Interview: Lowdown on SES New York 2008
--Spotlight on Search Interview with Matt McGowan of Incisive Media: Search Engine Watch, ClickZ, Search Engine Strategies. The Search Engine Strate...
WordPress.com and SEO Blogs - Love or Hate?
--While doing some research for a presentation, I was checking out the WordPress.com site on “types of blogs” looking for creative ways t...
BIGLIST SEO Blogs Update 020808
--This week’s BIGLIST update of SEO and social media blogs is pretty close to being the best batch of new blogs I’ve seen since we starte...
Top Ten Online Marketing Tactics
--Earlier this week we started a poll on what online marketing tactics our readers would use most in 2008. The polling plug-in allows for only one ch...
MomentGraphics More Important than Demographics?
--Monday night, Jessica and I represented TopRank at a Minnesota Interactive Marketing Association (MIMA) Event in Minneapolis. In the first of a ser...
Reader Poll: 35 Online Marketing Tactics for 2008
--What will you do to improve your online marketing performance in 2008? There are so many options, challenges with agency selection plus a moving ...
You Make Me Sick - Viral Video Response
--[Minor edit: Be sure to read the comment thread below for a response from the agency CEO.] An employee of an Interactive agency sent out pitches ...
Reputation, News and Blog Optimization at SES London
--Coming up fast (February 19-21) is the 2008 Search Engine Strategies show in London. It will be my first time speaking at an event in London and lu...
BIGLIST SEO Blogs Update 020108
--It’s pretty hard to compete with news like Microsoft offering to buy Yahoo for $44 billion or Amazon to buy Audible for $300 million, but the...
Bridging the Gap: Old and New SEO @ SMX West
--As part of our media sponsorship of the SMX series of conferences, I’ve been picked as the TopRank blogger to visit the Bay Area next month f...
Network
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Daniel Riveong friend |
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Lorna Li friend |
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Lorna Li friend |
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Jeremiah Owyang friend |
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Dave McClure (mutual) friend |
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Charlene Li friend |
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Matt Cutts fan |
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Josh Bernoff friend |