About: Rob Wescott, Vice President of Audience Development / Marketing Director at The Oklahoma Publishing Company, publisher of The Oklahoman, a statewide daily newspaper, and www.NewsOK.com, the Oklahoma's most trafficked news website.

In this, relatively new role, I am leading several company initiatives to expand the digital footprint of this traditional media company by creating products that make a difference in people's lives. The most recent example of this is www.wimgo.com a statewide events calendar with many web 2.0 esque social aspects.

Throughout a career in the news industry, I've been known for rapid strategic insight, great hiring and team building and translating great strategies into successful operations, partnerships, marketing and technology implementation.

With traditional newspaper, radio, and broadcast models either broken or being greatly disrupted, it is the charge of "Audience Development" to find new ways to leverage news and information to build or serve audiences. Then, find business models to monetize those audiences.