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Obie Fernandez

About: Ruby on Rails expert and author of Addison-Wesley's "The Rails Way". Most recently, founder of boutique consultancy Hashrocket, Inc. and CTO of early-stage startup TogetherHealth.com

At Web 2.0 Expo to learn and make new friends and contacts in the industry.

Title Founder
Organization Hashrocket, Inc.
What's on your radar Personal Health Records
What question would you most like others to ask you? How can Hashrocket help me launch my new Web 2.0 startup in 3 days?

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Blog Posts

blog posts

Boston Venue Rocks! (Pro Ruby Conference Series: Part 2)

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As Dan Croak of Thoughtbot pointed out in the comments of my last post, there's also one major attraction to the Professional Ruby Conference that ...

Master Services Agreement (Part 1)

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In the months since delivering my Hustle talk at RubyFringe at least a few dozen people have emailed me asking for a copy of Hashrocket's Master Se...

Lovin Every Minute of It

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I heard the song quoted below on my drive into work the other day, and it crystallized one of the key philosophies behind the way I run Hashrocket....

Links for 2008-09-26 [del.icio.us]

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First look at Spot.Us in Action « “Community Funded Reporting” Spot.Us This blog post is by David Cohn, founder of non-profit st...

Links for 2008-09-22 [del.icio.us]

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Kiss of Death – Contract Provisions Entrepreneurs Should Avoid at All Costs | infoChachkie Really great advice about contract terms and nego...

Follow-up discussion on the job post

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Antonio's post about good job listings reminded me that I promised to keep up with the comment thread on my blog post about open developer position...

Voices That Matter: Professional Ruby Conference (Part 1)

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I'm headed up to Boston in mid-November to do something I've never done before: chair a technical conference! The event is hosted by my publisher, ...

Links for 2008-09-16 [del.icio.us]

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Paired Programming’s Benefits | Programmer’s Paradox Glad to see that “pair all the fucking time“ is catching on.

Hiring Expert Web Developers at Hashrocket

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Here's a short and sweet version of a listing I'm going to start posting on various job boards tomorrow. I'm looking to hire up to four experienced...

Links for 2008-09-10 [del.icio.us]

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How To Sell Agile To Fixed Bid Contract Clients Interesting write-up with ideas on creating contracts that adjust according to scope movement. Ste...

Announcing: The Merb Way by Foy Savas

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Merb is definitely the next big thing in the Ruby world. I don't think that it will ever displace Rails as king of modern web frameworks, but Merb'...

Links for 2008-08-20 [del.icio.us]

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InfoQ: Do the Hustle I guess I did a good job with this talk :)

Links for 2008-08-18 [del.icio.us]

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Electrc Tiki Design Interesting drawings and maquettes by illustrator that Matt V. pointed out to me.

The Hashrocket Way: Pair Programming

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To use an idiom that Bryan Liles effectively coined at this year's Ruby Hoedown, at Hashrocket, we "pair all the fucking time". It is a vital part ...

Security in a Relationship

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From "Gift From The Sea" by Anne Morrow Lindbergh When you love someone, you do not love them all the time, in exactly the same way, from moment to...

Links for 2008-07-31 [del.icio.us]

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Best flash-based charts avaiable (commercial) Very good looking charts package including a nice stock chart

Links for 2008-07-29 [del.icio.us]

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Becoming a Worldly Person 10 years ago I broke free of the Jehovah's Witnesses once and for all

Becoming a Worldly Person

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About 10 years ago my life changed forever. Together with my wife and baby girl, I left behind dozens of family members and scores of friends, and ...

Homeschooling Reconsidered

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Stanislav asks: Would you work with micromanaging boss, no salary, and all your work thrown away? Unfortunately, my subject line ruins the punchlin...

Homeschooling Reconsidered

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Stanislav asks: Would you work with micromanaging boss, no salary, and all your work thrown away? Unfortunately, my subject line ruins the punchlin...

Homeschooling Reconsidered

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Stanislav asks: Would you work with micromanaging boss, no salary, and all your work thrown away? Unfortunately, my subject line ruins the punchlin...

Upcoming RubyFringe Talk: Do the Hustle

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Sales is an art that very few technical people have mastered. Very few. It takes patience, confidence, empathy and whole slew of other skills mixed...

Upcoming RubyFringe Talk: Do the Hustle

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Sales is an art that very few technical people have mastered. Very few. It takes patience, confidence, empathy and whole slew of other skills mixed...

Upcoming RubyFringe Talk: Do the Hustle

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Sales is an art that very few technical people have mastered. Very few. It takes patience, confidence, empathy and whole slew of other skills mixed...

Workaround to Get All Your Twitter @Replies

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Twitter's show me all @replies has not been working, which means you don't see people's replies to you unless you follow them. If yo...

Workaround to Get All Your Twitter @Replies

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Twitter's show me all @replies has not been working, which means you don't see people's replies to you unless you follow them. If you have a high r...

Workaround to Get All Your Twitter @Replies

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Twitter's show me all @replies has not been working, which means you don't see people's replies to you unless you follow them. If yo...

Railsconf 2008 Slides for Worst Rails Code...

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I'm happy to make available the slides for my well-received Railsconf 2008 presentation: The Worst Rails Code You've Ever Seen (and how not to writ...

Railsconf 2008 Slides for Worst Rails Code...

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I'm happy to make available the slides for my well-received Railsconf 2008 presentation: The Worst Rails Code You've Ever Seen (and how n...

Railsconf 2008 Slides for Worst Rails Code...

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I'm happy to make available the slides for my well-received Railsconf 2008 presentation: The Worst Rails Code You've Ever Seen (and how n...

MagLev is Gemstone/S for Ruby, Huge News

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...and I suspect it will be a hugely disruptive force in the Ruby/Rails community in the future. Holy shit! - Antonio Cangiano (after seeing the be...

MagLev is Gemstone/S for Ruby, Huge News

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...and I suspect it will be a hugely disruptive force in the Ruby/Rails community in the future. Holy shit! - Antonio Cangiano (after seeing the be...

MagLev is Gemstone/S for Ruby, Huge News

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...and I suspect it will be a hugely disruptive force in the Ruby/Rails community in the future. Holy shit! - Antonio Cangiano (after seeing the be...

Links for 2008-05-26 [del.icio.us]

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Rocky Mountain Institute : Abundance By Design

Links for 2008-05-26 [del.icio.us]

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Rocky Mountain Institute : Abundance By Design

Links for 2008-05-25 [del.icio.us]

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Wake Up, America. We're Driving Toward Disaster. - washingtonpost.com One of the basic differences between a child and an adult is the ability to ...

Links for 2008-05-25 [del.icio.us]

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Wake Up, America. We're Driving Toward Disaster. - washingtonpost.com One of the basic differences between a child and an adult is the ability to ...

Keith Olbermann Special Comment Pwns Hillary (must watch)

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Keith Olbermann Special Comment Pwns Hillary (must watch)

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Keith Olbermann Special Comment Pwns Hillary (must watch)

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Every generation needs a new revolution

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Can anyone truly doubt that what we're witnessing in America is a generational revolution? I'm so excited to be right here, right now at ...

Every generation needs a new revolution

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Can anyone truly doubt that what we're witnessing in America is a generational revolution? I'm so excited to be right here, right now at this momen...

Every generation needs a new revolution

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Can anyone truly doubt that what we're witnessing in America is a generational revolution? I'm so excited to be right here, right now at ...

Truly Awful Rails Code (Send it to me!)

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There's tons of material out there telling us how to properly write code (or attempting to anyway), but in an effort to be creatively different, I ...

Truly Awful Rails Code (Send it to me!)

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There's tons of material out there telling us how to properly write code (or attempting to anyway), but in an effort to be creatively differen...

Truly Awful Rails Code (Send it to me!)

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There's tons of material out there telling us how to properly write code (or attempting to anyway), but in an effort to be creatively differen...

It's a Hash-rock't Life For Us!

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If you're an active blogger (like I am) then I have this question for you: Does your own blog writing activity have some correlation to your amount...

It's a Hash-rock't Life For Us!

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If you're an active blogger (like I am) then I have this question for you: Does your own blog writing activity have some correlation to your a...

It's a Hash-rock't Life For Us!

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If you're an active blogger (like I am) then I have this question for you: Does your own blog writing activity have some correlation to your a...

Links for 2008-05-02 [del.icio.us]

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YouTube - Clinton Advisor: Indianans "Shit", "Worthless White N*rs" Footage of current Clinton campaign advisor calling Indian...

Links for 2008-05-02 [del.icio.us]

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YouTube - Clinton Advisor: Indianans "Shit", "Worthless White N*rs" Footage of current Clinton campaign advisor calling Indiana people "shit", and...

Links for 2008-05-01 [del.icio.us]

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Prototype Invest: It is time for more than money and connections My idea for an incubator within Hashrocket sounds similar.

Links for 2008-05-01 [del.icio.us]

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Prototype Invest: It is time for more than money and connections My idea for an incubator within Hashrocket sounds similar.

Lazyweb: Mail Relay Integration with Basecamp

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I know that Basecamp recently debuted reply-able email notifications for their messages subsystem. The problem is getting discussions to start on B...

Lazyweb: Mail Relay Integration with Basecamp

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I know that Basecamp recently debuted reply-able email notifications for their messages subsystem. The problem is getting discussions to start on B...

Another Picture of Jess [Flickr]

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johnnydong posted a photo:

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johnnydong posted a photo:

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johnnydong posted a photo:

Another Picture of Jess [Flickr]

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toastedtori posted a photo:

Links for 2008-04-19 [del.icio.us]

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Urgency is poisonous - (37signals) probably one of the more significant posts they've made

Links for 2008-04-19 [del.icio.us]

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Urgency is poisonous - (37signals) probably one of the more significant posts they've made

Links for 2008-01-17 [del.icio.us]

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Flickr: merkley??? best flickr profile ever. and awesome, awesome fotos, especially the noods :)

Links for 2008-01-19 [del.icio.us]

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MacHeist » Bundle Probably worth it for SnapzPro alone... and profits go to charity. Obie Fernandez's HashRocket Builds Your Web App In 3 Da...

Links for 2008-01-21 [del.icio.us]

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Don't know what I want, but I know how to get it Good food for thought. Glad to see Jeff's still got it.

Links for 2008-01-28 [del.icio.us]

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jutopia » Blog Archive » ThoughtWorks and Google Whoa! Way to go Jon!

Links for 2008-01-31 [del.icio.us]

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Revactor - File: README Really interesting concurrency library that adds Erlang-like features to Ruby 1.9 After Mining Deal, Financier Donated to ...

Links for 2008-03-09 [del.icio.us]

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Christian Sepulveda - Why Rails will Reign Supreme Verbalizes some of the feelings that drove me to where I am now.

Links for 2008-03-22 [del.icio.us]

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Instant video; Custom video solutions for your web site, social network & more: Home: Fliqz - we power video Might be useful to us rather than...

SAP Sued for Typical Ghetto Behavior

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So... when me and my friends talk about the "bar being set so low" in this industry, we're not talking simply about programmers. Stu...

SAP Sued for Typical Ghetto Behavior

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So... when me and my friends talk about the "bar being set so low" in this industry, we're not talking simply about programmers. Stu...

Getting Sick and Tired of Hillary Clinton

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For being a liar, as demonstrated in this video: And for being a racist. (In the words of Lawrence Lessig: "That Olbermann gets television tim...

Getting Sick and Tired of Hillary Clinton

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For being a liar, as demonstrated in this video: And for being a racist. (In the words of Lawrence Lessig: "That Olbermann gets television tim...

Big Name Companies Using Ruby on Rails

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Woke up this morning to the following email request from the CTO of one of Hashrocket's big, important clients: Can you give me a list of big ...

Big Name Companies Using Ruby on Rails

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Woke up this morning to the following email request from the CTO of one of Hashrocket's big, important clients: Can you give me a list of big ...

Ten Reasons Why I Support Barack Obama for President

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Today's "super Tuesday" is almost a nationwide primary, and is a very important day in America's presidential race. In the smal...

Ten Reasons Why I Support Barack Obama for President

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Today's "super Tuesday" is almost a nationwide primary, and is a very important day in America's presidential race. In the smal...

More About 3-2-1 Launch by Hashrocket

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As most everyone that reads this blog knows, I recently announced formation of my new startup company named Hashrocket. (We are named after the ubi...

More About 3-2-1 Launch by Hashrocket

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As most everyone that reads this blog knows, I recently announced formation of my new startup company named Hashrocket. (We are named after the ubi...

Are you using Haml?

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If not, why? Seriously, take a moment to tell me in the comments. If you haven't had a chance to play with Haml yet, here is an easy opportuni...

Are you using Haml?

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If not, why? Seriously, take a moment to tell me in the comments. If you haven't had a chance to play with Haml yet, here is an easy opportuni...

Growth in Ruby Jobs Relative to Java

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ruby, java Job Trends ruby jobs - java jobs A big thank you to Reg for linking to this graph. Update: Since David F. Glasser, one of DZone's p...

Growth in Ruby Jobs Relative to Java

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ruby, java Job Trends ruby jobs - java jobs A big thank you to Reg for linking to this graph. Update: Since David F. Glasser, one of DZone's p...

Do you think we are stupid?

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If there's a positive side to some of the anti-Ruby negativity, it's that new voices are joining the fray. In the must-read If Rails Is A...

Do you think we are stupid?

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If there's a positive side to some of the anti-Ruby negativity, it's that new voices are joining the fray. In the must-read If Rails Is A...

What's This Crap About a Ruby Backlash?

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Zed's rant triggered some patently false anti-Ruby memes that have now been bouncing around the programming blogsphere echo chamber for a few ...

What's This Crap About a Ruby Backlash?

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Zed's rant triggered some patently false anti-Ruby memes that have now been bouncing around the programming blogsphere echo chamber for a few ...

About Rails and Ghettos

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This is a post that has been a couple weeks in the making (in my head), but the more that time passes by the less interested I am in writing it. Ne...

About Rails and Ghettos

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This is a post that has been a couple weeks in the making (in my head), but the more that time passes by the less interested I am in writing it. Ne...

I'm Done with JRoller

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This weekend I've finally done what I've been meaning to do for the last couple of years: Get my blog off of tired, old JRoller.com hosti...

Bookmarks:

The Chris O Show: A peek at the inner workings of Hashrocket

Recently the folk over at Hashrocket had another one of their famed 3-2-1 Launches - this time inviting as guest stars Tammer Saleh and Joe Ferris of another renowned Rails shop Thoughtbot.

“Why Don’t You Do Some Work?” | The Home of Peter Shankman - Shankman.com

Holy crap, this guy is my hero!

First look at Spot.Us in Action « “Community Funded Reporting” Spot.Us

This blog post is by David Cohn, founder of non-profit startup Spot.Us, and client of Hashrocket. It has a video that David captured of our demo after completion of our 3-2-1 Launch "sprint", which are the first three days of development on a project. Really gives you a sense of what Hashrocket can accomplish with a good client and a great site design.

Kiss of Death – Contract Provisions Entrepreneurs Should Avoid at All Costs | infoChachkie

Really great advice about contract terms and negotiation

Paired Programming’s Benefits | Programmer’s Paradox

Glad to see that “pair all the fucking time“ is catching on.

Agile: Fixed Price Bids - Greg Young [MVP]

I am not a lawyer but I would love to hear some legal thoughts on just how to put teeth into these contracts without providing explicit criteria for completion of the contract. Until I see successfully litigated cases (which there may already be) I am reluctant to even attempt being agile on a fixed price bid.


Network

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Spacer Lorna Li
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Spacer Dion Almaer
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Spacer Lauren Cooney
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Spacer Dion Almaer
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Spacer James Duncan Davidson
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