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Sam Lawrence


About: Sam Lawrence, Chief Marketing Officer (CMO) for Jive Software, is an unconventional and experienced marketer who knows how to surprise and intrigue customers. Sam is a firestarter who draws from 15 years of technology marketing experience to add spark and depth to Jive Software's marketing strategy and overall corporate presence. Sam comes to Jive Software from McCann Erickson where he was a senior vice president in charge of marketing efforts for the global Microsoft Office business unit, including Microsoft SharePoint, Live Meeting and Live Communication Server. Over the years, Sam has put his marketing talents to work for a roster of marquee companies such as Dell, CNET, and 3Com.

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Blog Posts

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What it takes to Go Big

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Bravery Ultimately, Going Big means the courage to be brave. It’s hard enough for us to do in our personal lives and a million times harder a...

18th Century Twitter

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A friend recently told me about the book Strange Red Cow, a collection old 18th and 19th century classified ads. You remember those? Folks eager to...

The big, fat “Enterprise Hole”

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Before we talk about the hole Let’s take a quick look at how technology has provided value so far. Boiled down and oversimplified, there are ...

Wall Street’s crash is good news for Social Software

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Just like it was immediately following 9/11, Technology and Marketing spending will now be on the chopping block. Time to throw the ballast over. S...

Introducing Ricky Revenue

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Face Ricky Ultimately you have to convince Ricky Revenue that transforming your company makes sense. It’s not that he’s all about reven...

9/11 and the social software movement

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Towers of people The moment the planes hit the World Trade Center it was immediately transformed from America’s icon of commerce to two tower...

Citizens of the new tribes

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The way we relate has evolved Perspective has shaped how we connect and relate to each other for centuries. These physical and emotional boundaries...

Will the “2.0 Conferences” survive?

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I hate to say it but overall last week’s Office 2.0 Conference was a miss. The first two experiments (as Ismael likes to call them) were smas...

While I’m out @Burning Man

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At Jive, it’s no secret that I’m the resident Burner. This is my third year and I now co-run a camp of 100 people who have been going t...

Jive launches Clearspace 2.5

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From our customers to the product One of the best parts of being early to market with a great product is that you get to participate in a hell of a...

Enterprise UI Summit Profile: Salesforce.com’s Craig Villamor

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This week I’ll be profiling a few of the people attending Jive’s Enterprise UI Summit, which is Thursday & Friday in Aspen. What are you focus...

Enterprise UI Summit Profile: Thomas Vander Wal

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This week I’ll be profiling a few of the people attending Jive’s Enterprise UI Summit, which is Thursday & Friday in Aspen. What sort of Exper...

Sneak @ one super-tiny Clearspace 2.5 feature

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New search preview One of the bajillion new things that I love about the soon-to-be released Clearspace 2.5 is our new search preview. It’s a...

10 Fantastic ways to f*ck it up

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1. Craft your messages It’s dishonest. It’s not real. It’s often done to defend against competitors. Your myopic words are often ...

Enterprise UI Summit Profile: SAP’s Natalie Hanson

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This week I’ll be profiling a few of the people attending Jive’s Enterprise UI Summit, which is Thursday & Friday in Aspen. What are you curre...

Enterprise UI Summit Profile: Google’s Mandy Sladden

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This week I’ll be profiling a few of the people attending Jive’s Enterprise UI Summit, which is Thursday & Friday in Aspen. What are you curre...

Enterprise UI Summit Profile: Laura Fitton

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This week I’ll be profiling a few of the people attending Jive’s Enterprise UI Summit, which is Thursday & Friday in Aspen. What Enterprise So...

The big Marketing mess

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The 5 Futures of Attention

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At the end of last December I thought this year would bring some serious innovation with “Attention” online. It hasn’t happened. ...

Social Media monitoring for free

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I thought I’d share some simple, manual ways to get started with Social Media monitoring for those who haven’t yet taken the leap. Belo...

Enterprise UI Summit Profile: Adobe’s Matthias Zeller

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This week I’ll be profiling a few of the people attending Jive’s Enterprise UI Summit, which is Thursday & Friday in Aspen. What are you curre...

Enterprise UI Summit Profile: SAP’s Dan Rosenberg

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This week I’ll be profiling a few of the people attending Jive’s Enterprise UI Summit, which is Thursday & Friday in Aspen. What a...

Are you a GNAK?

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Recently, I had lunch with somone who had just visited one of our competitors and we got talking about company cultures. As we ate lunch, he began ...

10 ROI charts you can’t live without

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The No Bullsh*t Chamber

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Probably one of my favorite things about Jive Is just how customer-centric the company of people really are. Most of this heritage actually comes f...

Our Real Competition

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I am frequently asked about our competition. Everyone wants to know if such-n-such company is one of our competitors and what we think of them. In ...

Here’s my crap, please talk about it

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I’ve listened to a lot of companies talk about their strategies for building an online community and unfortunately I’ve heard a lot of ...

Are you a GNAK?

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Recently, I had lunch with somone who had just visited one of our competitors and we got talking about company cultures. As we ate lunch, he began ...

10 ROI charts you can’t live without

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The Enterprise UI Summit

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Some of you might have caught wind of The Enterprise UI Summit, which is an event that we’re sponsoring next month. I know I’ve receive...

The fastest way to get promoted?

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I’ve noticed a pattern lately. Many of our customers are quickly promoted and moved to another part of the business. This has happened time a...

Anatomy of the Enterprise Octopus

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Some of you may have read the original Enterprise Octopus post, which introduced the icon and explained the difference between The Enterprise Octop...

Where are the thought followers?

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Go to any company and they’ll tell you they need to be doing more “thought leadership.” I cringe when I hear this. The message be...

Enterprise 2.0 Recap

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I didn’t go to this conference last year but everyone I talked to this year seemed blown away by how much attention and activity there was. I...

Social Networking is aimless

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In the consumer space social networks are intentionally aimless other than to allow folks to find each other, connect and socialize. Aimlessness is...

4 Places you can find Jive at Enterprise 2.0 this week

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1. Powering the Enterprise 2.0 Website Techweb is a new customer for Jive. They chose us to power the community aspect of the conference and launch...

Should I attempt a transparent Ad-pr-tising search?

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I wonder if this is a stupid idea and want your opinion. I’m thinking about doing an open search on this blog for a new communications partne...

Enterprise Data Portability needs a Reputation Standard

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Today we announced that we’ve joined Data Portability. In a couple of months, we’ll ship Clearspace Community 2.1 and as far as I can t...

Vote now for your favorite Enterprise Octopus

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Last Thursday I posted about a quick contest to win a free registration for Enterprise 2.0, which is next week in Boston. I received four submissio...

Juicy tidbits from yesterday’s Jeopardy!

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Yesterday, I hosted an online event called Business Social Software Jeopardy. We wanted to provide an entertaining way to share some commonly requ...

Win a free pass to Enterprise 2.0

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You can have a free pass The good folks at Enterprise 2.0 have given me one free Platinum (no less) pass to give away to a lucky Go Big Always read...

Viral Marketing is bullsh*t. Adoptive Marketing isn’t.

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Every time I hear someone use the term “viral marketing,” I cringe. I know it seems like just a word, but I think it’s a concept ...

“Norman Naysayer,” the Enterise Octopus arch nemesis

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The Enterprise Octopus has a nemesis. His name is Norman Naysayer. You might think the Enterprise Octopus’ nemesis would be a boat propeller ...

Get your scary software out of my workplace

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The naysayer’s timeline of technology in the workplace. Email has no place at work (1994) It’s clearly used for goofing off. The last ...

IBM Lotus Connections Evangelist now works at Jive

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Gia Lyons has spent 8 years at IBM and up until now has been the IBM Lotus Connections Software Evangelist. This interview post serves as her notic...

What CNET could have been: an insiders view

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Last week’s CBS acquisition of CNET saddened me for a number of reasons. I was VP Marketing there from 1999-2001 and still feel a strong pers...

How we use discussions internally

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The staple of Enterprise Social Software are discussions. Simply, it’s the active clash of interactions that powers the big gains. There̵...

Interview with Jeremiah Owyang

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This is my second interview. My first was Shel Israel which was a lot of fun. This time, it’s Forrester Analyst Jeremiah Owyang. I need to do...

Don’t dump on me: The 4 behaviors of the social web

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No dumping Companies who continue to subscribe to blindly dumping on us will soon find themselves working to publicly undo their mistakes. Produc...

How we use blogs internally

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New employee introduction There’s a tradition at Jive that all new folks post a “First” blog. Some do “My first week at Ji...

On Social Networks, nobody thinks you’re a dog

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Step into the light What happens when we rebuild our online experience around people? We now can connect to those we want to in our private and wor...

Octopus sightings

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By popular demand, here are some pics and links of The Enterprise Octopus from Web 2.0 Expo. In case you don’t know who the Entperise Octopus...

We need a social software inbox

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No, not an email inbox Even the people who develop email software like Microsoft, Google and IBM know that the inbox sucks. We don’t need a n...

Guest post: Stacey Monk goes big

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(Due to popular Twitter demand, the below is a guest post from @staceymonk. I invite you to read what she has to say and to participate if the spir...

Nike + Community = Leadership

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Since the last customer highlight was so popular and since Nike’s newest online community went live yesterday, I thought I’d share some...

How social software could dethrone the big guys

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The big IT vendors aren’t taking social software seriously. They can’t. Not even if they wanted to. They’re wedded to a massive i...

Enterprise Octopus unpacking pictures

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For those not in the Twitter stream, a week ago I broke my foot in three places. Last weekend, I Twittered about it and joked about getting my whe...

Why hasn’t Google built a Twitter search?

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Or heck, even Twitter for that matter? In the meantime, a little cottage industry of Twitter-focused services has sprung up. Noticeably absent is G...

Why hasn’t Marketing duked it out?

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It still bewilders me that Ad Agencies and PR Agencies remain separate, broken entities. If markets are conversations then why do communications or...

Microsoft’s new toy: The bullet point

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Only Microsoft could package up a plain black ball and sell three versions of it at an insane markup. Supposedly, this “bullet point” ...

“Don’t pee in the pool,” one customer’s rollout strategy

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I love how creative our customers are. I got an email this week from a big pharma company who’s about to begin their rollout of Clearspace. T...

Stop guarding your precious brand

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Marketing and PR are out of control In some ways, I can’t blame Marketing and PR people for wanting to control everything. They’re aske...

The new Scoble?

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It was a big kick in the pants to be singled out yesterday on ReadWriteWeb’s “The New Robert Scobles: Seven leading Corporate Social Me...

Most popular posts

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Twitter: A two-way social computer? Gartner and Forrester’s Report Card (so far) Media execs are asleep at their own wheel Past and Future: Two con...

Make your own blog and tweet clouds

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Wouldn’t you know it, if I just would have waited a wee bit longer some smart people would have saved me hours of time. For those of you foll...

Twitter: A two-way social computer?

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Ok, not Twitter but something Twitter-like. Twitter is nice because it strips everything away and focuses 100% on people and the economy of interac...

Customizing Clearspace vs Sharepoint

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If you watched any of the videos I shot yesterday closely, you may have noticed that there was an announcement at the top of the page asking Jivers...

6 New Things Jive Announced Today

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Today marks the major annual release of Clearspace, Jive’s collaboration platform (as well as a completely new website). Version 1.0 released...

The Enterprise Octopus

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Get in your head Whenever I talk about the new enterprise collaboration I always imagine an octopus. The big head of the octopus is where we gather...


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