About: Kel spent her career as a senior marketing executive on the client-side for companies like jetBlue Airways, Bay Networks, toysmart.com & others in virtually every sector. Then she turned 40 and decided to build the “anti-agency agency.” She would staff it with people who actually “got it” and, above all, would not do typical the agency stuff that drove Kel insane, like: billable hours, pitch & switch by putting junior people on major accounts, lock clients into long-term contracts, produce reports rather than results & so on.

Kel’s new agency would have, at its core, employees who not only have walked a mile in the client’s shoes, but had run a marathon in the dark & freezing rain while darting across a 6-lane highway.

Fast forward to today. Kel & Partners is playing in the epicenter of the Web 2.0 universe as a leading marketing & public relations agency for consumer & emerging technology brands. Instead of reading or ghost writing books on the subject, every single employee at Kel & Partners lives, eats, breathes & overdoses on Web 2.0. Whether at work or at play, our employees love of all things 2.0 gives us immersed insight.

Under Kel’s direction, Kel & Partners has consistently delivered explosive results for brands that had low to zero awareness, like: Gather.com, Lemonade.com, UpDown.com, OleOle, BizUnite, Burst Media, Iconoculture, Konarka, RazorGator, SmartBargains & IdentityTruth.

Kel herself is a self-admitted Facebook addict, who blogs, Twitters, Diggs, Skypes and Flips with the best of them. She feeds off RSS, prefers Wikipedia to all other resources & writes on walls (but doesn’t poke because that wouldn’t be cool).