Andreas Carlsson
About: I have worked in media and design for over 10 years; editorial, marketing and digital.
I run Nofont, a distributed organisation populated by great people in Sweden, Germany and the US.
At its core Nofont is about ideas and communication. Ideas as in tools, behaviours and apps that we can use/organize to make our projects come alive. Communication as in how we communicate with each other, how our clients communicate with their customers, how our clients communicate internally.
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During my 10 years time in media I have collected, created and shared quite a lot of information. I have written an article here, been in a meeting there, discussed things over a business lunch, written some idea-filled e-mails, and produced commercial stuff for a living and off-commercial stuff just for fun.
Until now all this has been scattered and spread out, “distributed” if you want to put a positive spin on it. Now I want to bring it all back into one place, compile it in to one source; http://www.nofont.com
My background
When I started working in 1997 my plan was to work for 2 years in editorial design, 2 years in web and interactive design, an additional 2 years in marketing and advertising, and finally another 2 years in motion graphics.
I finished the first three steps in my plan. When the time came for the fourth step in 2003, I decided to go freelance for the second time. I still don’t regret that decision.
Since then I have worked with some of the largest companies in Sweden and Europe.
Blog Posts
Christmas campaign for ICA
--Just released the Christmas campaign for my client ICA (both Sweden and Norway). The goal was to create a clean design that allowed for large and i...
Skövde - Sweden 2008 “Faded brand”
--Back in the eighties the logo of Sparbanken (now Swedbank) was one of the coolest in Sweden …
Skara Sommarland - Sweden 2008 “Happy”
--This is the entrance and parking lot at Swedish children theme/fun park “Skara Sommarland”. Nice detail is the happy people in t...
Linköping - Sweden 2008 “Store”
--Ha ha, I really like their non-branding by making the sign just say “Store”.
Linköping - Sweden 2008 “Nails”
--“Yes, We nailed the typograpy!”
The Wallet 2.0 ad
--To promote ICA Bankens iPhone banking service me and ICA Banken made the "Wallet 2.0" ad.
Comments
Hi, Andreas,
Interesting site and posts! (www.nofont.com) My favorites so far: "Where is the business in art direction?" (I also find this to be a weakness of many designers) and "Advantage of working in a team of freelancers" (mostly true, though there are glory-grabbers everywhere).
Tiffany


