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Sandra Possing

About: I work with MixMatchMusic (currently in private beta), a social networking platform/community for online music collaboration.

Organization MixMatchMusic
What's on your radar music social networking, investors, programmers, potential partners, anybody i can learn from, anyone i can help
What topics would you like to see covered at Web2Open social networking, social media, marketing
What conference tracks are you interested in Social Platforms, Marketing and Community, Strategy

Twitter Stream:

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Blog Posts

blog posts

MixMatchMusic Takes on the Virgin Mobile Festival in Baltimore

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It’s been a couple weeks but… it took that long to recoup. On 8/9/08 and 8/10/08 Virgin Mobile and the concert wizards of I.M.P. put on...

Why Musicians Should Jump on the Twitter Bandwagon

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Twitter is not just for tech geek bloggers anymore. (Yes, that was a Scobleizer shout out.) Oh no, my friends. Twitter is for everyone. Especially ...

Radiohead at Outside Lands

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Last night, on the first evening of Outside Lands in San Francisco, Radiohead took the stage as the final act. Playing to an absolutely packed Polo...

R.I.P. LeRoi Moore

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I was shocked and saddened today by the news that the saxophonist for Dave Matthews Band, LeRoi Moore, has passed away at age 46. Apparently, in Ju...

Rock the Bells at Shoreline Amphitheater, 8/16

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For all the art, click this link. Saturday, Gavroche and myself got out for SanDisk’s Rock the Bells tour at Shoreline. If you’re in De...

The Future of Copyright Law: Moral Rights & Attribution for Music

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As a musician, my biggest concern with releasing my music over the web for others to remix is not that I’ll get paid if money is made, but th...

International Music Spotlight: Japanese Reggae

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The first entry in our international music spotlight series focused on Ugandan hip hop. Today we head east to explore Japanese reggae. Numerous sub...

MixMatchMusic to Launch at DEMOfall ‘08

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MixMatchMusic is excited to announce that we have been selected to reveal our groundbreaking music service at DEMOfall 08, the premier, unparallele...

MixMatchMusic at SXSW? We need your help!

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Recently, MixMatchMusic submitted a couple of discussion topics to South by Southwest (SXSW) organizers for its 2009 Interactive Festival agenda. S...

Dr. Dre - Detox, Intox

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From the N.W.A. days to his tone setting 1992 gangsta rap album The Chronic and its follow-up, 1999’s The Chronic 2001, Dr. Dre has been inno...

Death Row Records: Executed

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It’s official… one of the biggest players at the forefront of the 1990’s Gangsta Rap movement has flatlined. In 1991, Dr. Dre and...

Wait, You’re Telling Me the Long Tail Is Flat?

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Have you heard the news? Apparently the long tail is flat. For those of you unfamiliar with the long tail, it’s a theory coined by Chris Ande...

Is Last.fm the Profit Mechanism DIY Musicians are Looking for?

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The $18 billion music industry includes a relative handful of famous acts and tens of millions of independent and semi-professional artists who hav...

Fight With Tools - The Flobots Are Impressive

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Can you ride your bike with no handlebars? Most likely, the image has crossed your mind lately if you listen to the radio. Radio stations all over ...

Top 5 Music Discovery Sites

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Long gone are the days of browsing through record stores to find new music (record stores are still awesome hangouts though), making physical mixta...

Throw Me The Statue Song in Urban Outfitters Commercial

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With the way things are going in the music industry, artists - especially indie musicians - must get creative. Bands and brands are partnering up i...

What I’m Hearing, Vol. 4

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For last month’s installment of What I’m Hearing, click here. It’s that time again people…the monthly update coming from th...

Kick Ass Music Apps for the iPhone

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Ah, mobile music. How sad would our lives be without it? First came the iPod that we all know and love, which made its predecessors (the Boombox, t...

Survey: How Do You Collaborate With Other Musicians, Engage With Fans, and Profit From Your Art?

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Musicians, we need you! We have teamed up with our friends Hypebot and Indie Music Tech to find out how musicians collaborate on music with other m...

Throw Me the Statue Interview

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It’s always nice to see the story of a local person doing good, and in the case of Evolving Music and MixMatchMusic, two entities growing int...

Radiohead’s “House of Cards” Video: A Reflection of Our Digital Lives

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Radiohead’s “House of Cards” video was made using Geometric Informatics and Velodyne LIDAR…or as James Montgomery from MTV ...

Silly Music Videos That Cheer Me Up

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I’m in one of those seriously shitty moods today, but still wanted to write. Did I try to find inspiration and write about something interest...

Weezer + YouTube = A New Era of Collaboration

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Weezer seems to be having a love affair with YouTube lately. As I was rewatching “Pork and Beans” today, I started thinking about how t...

Jack Johnson Goes Green

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A headline on the cover of Fast Company caught my attention today: “Jack Johnson’s Green Music Machine”. The “surf crooner&...

What I’m Hearing, Vol. 3

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For last month’s “What I’m Hearing,” click here. The June iPod update around here has 97 tracks, not including the IndieFee...

Billy Idol @ The Fillmore 6/26/08

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Turns out I like love Billy Idol. Not that I ever disliked him, but I never really made it past recognizing his songs on the radio. That all change...

Immortal Technique - The 3rd World Review (full album)

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We’ve previously reviewed the original press release cuts from this album. You can read the initial review here. You can read Evolving Music&...

Immortal Technique Interview, Part 3

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This week we have posted two parts of our exclusive interview with Immortal Technique. In these interviews Tech has discussed his method for writin...

Music is Our Weapon

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“The music is our weapon. We don’t have any pistols any canons or any bazookas. But we have our voice and it is a powerful weapon.̶...

Immortal Technique Interview, Part 2

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On Monday I posted part 1 of my interview from last week with Immortal Technique. In it, he touched on his method of writing music and creating alb...

A Music History Primer

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The music “industry” has always been an extremely dynamic field that has paralleled the steady evolution of technology, business and so...

A Tribute to Gay Musicians

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In light of all the celebrations happening today in San Francisco on the first full day of legal same sex marriages in California, I thought I̵...

Immortal Technique Interview, Part 1

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Immortal Technique has been on the scene, steadily gaining in influence and word of mouth for several years now. His first two albums, Revolutionar...

WTF is Music Publishing?

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As a law student who geeked out on Copyright law, the single most frequent question I’m asked is: “Dude, what the hell is music publishing?&#...

Live 105’s BFD 2008

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Every year in early June since 1993, Live 105 (a ClearChannel radio station in San Francisco, 105.3 FM) puts out a huge concert called, appropriate...

David Ford Interview

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After mentioning David Ford in a previous post, the anti-record-label record label (or “new breed of artist development company”), Orig...

Throw Me the Statue Music Video (Lolita)

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Our pals in TMTS have gotten around to putting out a video of their song “Lolita,” which can also be heard in the Rhapsody television c...

RIP Bo Diddley

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The legendary Bo Diddley died yesterday. He will be missed. I was having a Bo Diddley YouTube marathon after hearing the sad news and stumbled acr...

International Music Spotlight: Ugandan Hip Hop

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Those who know my musical taste know I’m a big fan of world music (Putamayo, anyone?) - both traditional cultural music as well as the more m...

What I’m Hearing, Vol. 2

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Alright, it’s time for the May update and the second installment of What I’m Hearing. For those that missed last month, this will be a ...

Grime: The Gritty UK Love Child of Garage, Dancehall, and Hip Hop

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A recent post on I Guess I’m Floating, and the comment war that followed it, introduced me to a genre I (much like IGIF writer Nathaniel) had...

First Listen: Immortal Technique - The 3rd World

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(Follow this link to Evolving Music’s interview with Immortal Technique.) Following the announcement of the release date of the upcoming Immo...

Brad Sucks Does Not Suck

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Self-proclaimed “one man band with no fans”, Brad Sucks (Brad Turcotte) is one of the pioneers of “open source music” and t...

The Black Keys @ The 9:30 Club, DC

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Last night I attended The Black Keys concert at the world famous 9:30 Club in DC. The Keys are on a small US tour promoting their new album. It was...

SanFran MusicTech Summit 2: Guestlist Wish, Artist Activism, and Label Survival

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Brian Zisk has done it again. After the wildly successful SanFran MusicTech Summit last February at Hotel Kabuki, he rallied the troops for round t...

Immortal Technique: The 3rd World Release Date

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{Editor’s Note:  I’ve now heard three tracks off this album.  You can check out my review of those here.}  It’s been the talk ove...

Why Evolving Music Needs Obama

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Evolving Music is about change. Evolving Music is about Mixing and Matching the talents and visions of different people - regardless of their age, ...

Throw Me the Statue at Bottom of the Hill

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Found out about this show super last minute. Always good to see Throw Me the Statue coming home, and this time they graced the nicely intimate set...

IFPI - Representing Themselves, Pt. 2

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Last week I wrote here about the IFPI including a musician in their lawsuit against Pirate Bay that never wanted to, nor was asked about being incl...

What I’m Hearing, Vol. 1

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How do you organize yourself and your music listening when you add somewhere between 50 and 150 songs, MixMatchMusic style, to your collection ever...

The Magic of Looping: David Ford, One Take, One Camera.

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Looping is clearly one of the fundamental aspects of digital music making. From watching friends play with Fruity Loops in college to seeing an ex-...

IFPI - Representing Themselves

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In an interesting tidbit of musical news today, the IFPI (International Federation of the Phonographic Industry), has been caught with its hand in ...

Ultraviolet Sound - Another Great Music 2.0 Band

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Recently, I had the pleasure of discovering a band that totally rocked my world from the second they walked on stage. Following the Presidio 10 rac...

Big Boi Does Ballet

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Imagine the well-heeled, tuxedoed crowd of ballet sharing a sip of champagne with a group of hoodied hip-hop heads ready to crunk. This could very ...

Lollapalooza Going MixMatch

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In a press release today, I read a most interesting thing about the long-running mega music marathon known as Lollapalooza. Founded in 1997 by Perr...

Blue Scholars and GZA at The Independent

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In all of the concerts of all the genres I’ve been to, hip-hop shows are by far the most risky to go to. More than most genres, hip-hop shows...

Microfinancing Musicians: How to Skip the Middleman and Pay the Artist

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After exploring options for where musicians can sell their music online, I wanted to step into the shoes of the fans - the fans who would rather su...

I Quit

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After many days spent contemplating, I’ve decided to quit writing for Evolving Music. It’s not to say that the time spent here was not ...

Bands and Brands: A New Era of Partnerships in the Music Industry

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In this day and age - with the unprecedented level of access to information that people have through the internet and other means - consumers are n...

Radiohead v. NIN

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Over here at Evolving Music, we’ve covered both the Radiohead and the Nine Inch Nails album release concepts as they tie in directly with the...

Where to Sell Your Music Online

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As I’ve been watching the big record labels crumble and the music industry evolve, I’ve become more and more intrigued by the ease with...

March Madness is for Everyone: Rockers, Obama, Nerds, and You!

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Now that March Madness is upon us, let’s all join in on the chaos, shall we? Hey, even Obama is doing it. But what if you like the excitement...

The Odd Couple

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In 2006, St. Elsewhere, an album of collaboration between producer Danger Mouse (The Grey Album, Ghetto Pop Life) and rapper Cee-Lo Green (…i...

RIAA Screws Musicians!

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In a news item that probably shouldn’t surprise us all that much given the recent history of the recording industry and their increasingly de...

St. Patrick’s Day - Irish Drinking Song

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HAPPY ST. PATRICK’S DAY!!!! As I prepare to go make drunk people drunker at the bar today, I leave you with an Irish drinking song from my fa...

Breakdancing to a Slow Sad Indie Song

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I keep watching this video by Jordan Clark over and over. Maybe it’s that the simple melancholy feel of the song (”Irene” by Cari...

Ghosts I-IV

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When Radiohead released In Rainbows using the pay what you will download format, it was announced that Trent Reznor of NIN would be releasing somet...

Flock!

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If ever there was a web browser for the Web 2.0 crowd that loves the idea of mixing and matching everything, Flock is it. I’ve been an avid F...

Meetup.com - Niche Social Networking in Real Life

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Ever wish you knew more people in your city who shared that weird hobby of yours? Or want to find some contacts in your industry to meet and networ...

Feel Good Fusion

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While a lot of the conversations around here center around evolving and mixmatching music, and the resulting sounds, an important aspect of the Mix...


Network

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Comments

Tony Zeoli:

You rock!

Jeff Ford:

what a great idea for a site! very cool

David Kavanagh:

Is your service anything like Pandora?

Dave Dutkowski:

Because of you, I just spent a half hour watching "Breakdancing to a Slow Sad Indie Song". I'm not sure if that's a good thing or a bad thing. Either way.. cool stuff. Glad you had the link on here. I miss break dancing!