Doug Wick
About: I work as a marketing and sales consultant at Powered, a company that provides Social Commerce capabilities to brands like HP, Sony, and Motorola. Social Commerce is the new means by which these brands are leveraging Web 2 feature sets to assist consumers online, driving sales by linking consumers to brand - and to each other - more intimately.
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Forrester - Online Communities: Build or Join?
--I’m increasingly becoming a fan of Jeremiah Owyang. One of his recent reports at Forrester is Online Communities: Build or Join? With the in...
MorphMonkey: Social gets viral on Facebook
--My reaction to the new MorphMonkey marketing campaign on Facebook is… well awkward. It just makes me feel a little uncomfortable. Yet that’s the po...
Marketing 2015: Where everybody knows your name
--Whether it’s Google’s fault or not, the web is getting smarter. The technology itself is moving toward a place where it understands mor...
25 Online Whacks to Boost Your Creativity
--Roger von Oech’s classic “A Whack on the Side of the Head” just turned 25. I used this book a lot in college and at my first agency job. We’d do a ...
Zappos Delivers WOW Moment
--Here’s a quick follow up to my recent post about Tony Hsieh and Zappos. I’m pleased to report that the company delivers on its WOW promise. Shortly...
ANA 2008 Brand Innovation Conference in NYC
--“Brand Building 2.0” is the manner marketers use to effectively reach and relate to their audience in today’s world. This method employs more than ...
A Golden Age for Consumers
--I was shopping at one of my local home centers this weekend and was talking to an associate about a product. For the first time ever I had an asso...
How Blogs & Social Media Are Changing Crisis Communications
--Flight cancellations from American Airlines created a lot of news coverage and consumer angst this week. The result of wiring problems on MD-80 air...
The Gratitude Effect: Building Consumer Loyalty
--Powered recently updated our web site. This update includes a series of videos detailing things such as social commerce, consumer engagement and th...
Shouldn’t The Golden Rule Apply to Marketing Too?
--If you were a consumer (and you are) - would you like your marketing? Would you want it done to you? Your family and friends? I’ve been in marketi...
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