Jackie Peters
About: I'm a founding partner of Heavybag Media, an interactive marketing firm. I'm really interested in social media, and in particular how it is changing the business landscape.
Twitter Stream:
follow on twitterBlog Posts
Are Big Brands Ready for Cafe Conversations?
--I was inspired to continue the conversation that Chris Brogan started on his blog a couple of days ago. Chris' post begins: "Pepsi doesn’t want to...
Maximizing Social Discovery Opportunities on the Social Web
--Social media has fundamentally changed the way that people discover products, services and content. It's no longer simply about the old method of p...
iLike Makes Music Happen at Web 2.0 Expo NY
--The Disruption in the Music Industry session at Web 2.0 Expo NY was one I wanted to make sure I attended. I have a keen interest in the way that th...
Breaking Out of the Echo Chamber - Identifying Early Adopters and Setting Sights on Mass Markets (Presented at NextWeb NY on 9/15/08)
--Breaking Out of the Echo Chamber - Early Adopters vs. Mass Markets - Upload a Document to Scribd Read this document on Scribd: Breaking Out of the ...
Breaking Out of the Echo Chamber - Finding the Blance Between Early Adopters and Mass Markets
--I like to take a holistic approach to marketing. Most people think that marketing is about promotion, or advertising, but that's a misconception. M...
Caught in the Echo Chamber - Insights into the Marketability of Technology Companies
--This is a guest post I wrote for Mashable - I've republished it here. I am pretty heavily involved in the expanding startup community here in LA, ...
Jackie's Network
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Schwaggin' Wagon (mutual) friend, fan |
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Mark Politi (mutual) friend |
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Mike Prasad (mutual) friend, fan |
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Andy Sternberg (mutual) friend, fan |
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michael lambie (mutual) friend, fan |