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Esther Lim

About: I'm a Principal at Crimson Consulting Group based out of Los Altos. I work within the Interactive practice and provide web development, e-commerce development, web and social marketing strategies to F500 in B2B and B2C. Within the last four years, I've focused primarily on building content portals, communities and social marketing, WOM programs for clients like Verizon, Seagate and Ugobe. More recently I've been applying social media best practices to B2B organizations, particularly in channel and partner marketing to facilitate vendor to partner, partner to partner and partner to customer conversations.

I would love to meet up with the following kinds of people to discuss opportunities to work together:
-- Marketing VPs, Directors and Managers in customer and partner acquisition and retention, sales and marketing and interactive initiatives
--Channel/Partner VPs, Directors, Managers
--Community Managers, Program Managers, Project Managers and Moderators - as we also build custom teams for our projects and are always looking for good consultants

Title Principal and Senior Interactive Strategist
Organization Crimson Consulting Group
What's on your radar Best practices in social marketing, social media analytics and statistics, emerging trends and applications, Trends in B2B application of social media, Collaborative platforms, Social networks dedicated to SMBs and SOHOs, mobile networking, microbloggin, video twittering, mashups and widgets
What question would you most like others to ask you? Ask me about how we helped a robotics company with a pre-launch campaign that resulted in a complete sell out of inventory in 3 days, OR how to utilize social media in a B2B lead gen application
What topics would you like to see covered at Web2Open Enterprise and Web 3.0, Advancements in browser developments, practical applications of social media, social media for research
What conference tracks are you interested in Design, Social Platforms, Marketing and Community, Strategy, Web2Open

Twitter Stream:

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Network

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Comments

Ryan Boyles:

Corporate Social Networking is huge in IBM. Talk to Gina Poole about our Social Software community adoption and strategy. She has a session also, see http://webexsf2008.crowdvin...

Ryan Boyles:

Esther, I'll be at the IBM booth 410 all 3 days. Just drop by any time or we can arrange a time via twitter or something. Whatever works. I'll follow you... starting now. :)

-Ryan

Yvette Nanasi:

Corporate Social Networking is going to be the next 'big' wave to hit the 2.0 world...let's get together to chat about synergistic opportunities...

DAVE HITE:

Hey Esther. Coffee sounds nice. I've not got any major sessions planned out - so anytime from Tuesday - Thursday sounds great.

DAVE HITE:

Same here Esther. I work for a large chemical mfg company we have not touched the Web 2 world but are looking more into using social media. I'd love to learn more about where to start, what works, and best practices...

Tiffany Jonas:

Okay, you've got me... how did you help a robotics company with a pre-launch campaign that resulted in a complete sell out of inventory in 3 days? (Laughing) I'll try to get the answer from you at the conference! What a great hook---and I really do want to know!