Andreas Carlsson
About: I have worked in media and design for over 10 years; editorial, marketing and digital.
I run Nofont, a distributed organisation populated by great people in Sweden, Germany and the US.
At its core Nofont is about ideas and communication. Ideas as in tools, behaviours and apps that we can use/organize to make our projects come alive. Communication as in how we communicate with each other, how our clients communicate with their customers, how our clients communicate internally.
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During my 10 years time in media I have collected, created and shared quite a lot of information. I have written an article here, been in a meeting there, discussed things over a business lunch, written some idea-filled e-mails, and produced commercial stuff for a living and off-commercial stuff just for fun.
Until now all this has been scattered and spread out, “distributed” if you want to put a positive spin on it. Now I want to bring it all back into one place, compile it in to one source; http://www.nofont.com
My background
When I started working in 1997 my plan was to work for 2 years in editorial design, 2 years in web and interactive design, an additional 2 years in marketing and advertising, and finally another 2 years in motion graphics.
I finished the first three steps in my plan. When the time came for the fourth step in 2003, I decided to go freelance for the second time. I still don’t regret that decision.
Since then I have worked with some of the largest companies in Sweden and Europe.
Blog Posts
iPhone infosite
--When ICA Banken released their iPhone-ified web me and Per Larsson made the infosite and some clean banners.
Busy?
--When I called someone I used to go “Hi, I have this really great idea, I know you will love and I really need your feedback on it right now.&...
1061 Post St? - San Francisco 2008 “SF Cycle”
--It’s like the 80’s vs the 60’s. …. and I think the latter is winning.
Starting discussions instead of having meetings
--Something that at first glance might look as a great way of solving problems or pushing projects forward is pre-appointed “grand”-meeti...
Stockholm - Sweden 2008 “One legged man”
--The one legged man has a one legged friend that has dug his head in the ground.
2213 Fillmore San Francisco 2008 “Noah’s Bagels”
--A few years ago when i visited Jaan Orvet at Sharpenr.net we used to pick up our bagels from Noah’s. They were great. Now they are red...
Howard & Hawthorne - San Francisco 2008 “Sherwood”
--The perfect lard :-)
1980 Union St? - San Francisco “Child store”
--Kind of superhero slash hippie slash candy typography.
1980 Union St? - San Francisco “Child store”
--Kind of superhero slash hippie slash candy typography.
Katshing!
--Produced, together with Blackboard, a largescale banner for an outdoor digital billboard campaign.
Network
Comments
Hi, Andreas,
Interesting site and posts! (www.nofont.com) My favorites so far: "Where is the business in art direction?" (I also find this to be a weakness of many designers) and "Advantage of working in a team of freelancers" (mostly true, though there are glory-grabbers everywhere).
Tiffany



