Gina Poole is VP of Social Software Programs & Enablement, and SWG Web Marketing & Sales. She has worldwide responsibility for creating and optimizing programs that use IBM social software offerings and technologies to drive innovation and collaboration. She is charged with establishing SWG as the showcase for the benefits of social computing. In addition, Gina is responsible for IBM Software web marketing and online sales. She leads a worldwide team to deliver IBM’s software web presence, web marketing tactics including social media marketing, and web-based sales channels.

Gina’s previous roles included: VP, Innovation & University Relations leading IBM’s ww university programs and innovation programs incl, ThinkPlace, VP, Developer Communiities including developerWorks & alphaWorks, and additional roles leading emerging technology teams (Java), division level strategy & operations, SW development and test.