I've worked for over twenty years on retail consumer communications. I'm inspired by the bridge technology affords fulfilling this pursuit. I'm motivated by the desire to create a fulfilling experience through technology. I've been working on the web since 1994 and have actively promoted consumer adoption of an online experience for fourteen years.
During that time I've been challenged to maximize the digital consumer experience in every project. To me there are limitless opportunities to speak to a consumer in 2008; opportunities that increase every day as devices are added to daily consumer routines.
I want to lead defining the next phase of the digital marketing experience. From my early work making printed sales posters for Macy's to my recent work producing geo-targeted rich media for
Wal-Mart I've pushed the limits of technology and experimented with how consumers behave and respond. Finding endeavors that allow me to continue this work is what I'm about and want to do.
I find it fulfilling to know I've created the means and experience for someone, somewhere to find something they wanted, needed and possibly did not know they desired.
In my current role I am responsible for the day-to-day creative operational execution of all new media marketing for the company. I direct our multiple agency partners and media agency to insure that any digital experience a consumer receives from Wal-Mart is on brand and on strategy. It is my role to insure strategic, creative, cost-effective solutions are delivered keeping
Wal-Mart competitive in the online space.
I'm interested in opportunities offering a chance to provide digital marketing guidance to new or existing businesses, to grow a company's web user experience or to help an existing company
acquire a new or larger market share through digital media.